Written by ELWIN MANDOWA
Traditional Marketing - Outbound Advertising
In traditional marketing companies have attempted to make the public aware of their products or services for sale.
The traditional marketers have used traditional marketing tools such as television, Newspapers, radio or direct mail.
The expected response rates have been between 0.5% and 2% on outbound messages. In other words, if we get that message out to 1000 people, we can expect between 5 and 20 people to respond.
Written by RAPHAEL TENTHANI
Blantyre, Malawi, April 22 (MaraviPost) _ The Gloag Foundation has announced that it will build a maternity waiting home, an operating theatre and extend the labour ward at Nathenje Health Centre in Lilongwe.
Written by Malawi News Agency
Blantyre: One of the telecommunication service providers in the country, the Malawi Telecommunications Limited (MTL) says it is satisfied with MTL Ndi Dhilu campaign as it is phasing out on April 30 this year, observing the move has restored the on-net culture amongst its customers which was slowly going down.
MTL Ndi Dhilu, a campaign which started in December, 2012 offers an opportunity to MTL customers to make MTL to MTL free calls from 8 pm to 6am on week days and free calls weekend long.
Written by maravipost
BLANTYRE (MaraPost)—As voter verification exercise progresses ahead of Malawi’s first ever tripartite elections on May 20, registered voters will now be able to verify their details online and through mobile phones.
The Malawi Electoral Commission (MEC) has rolled out this service with technical support from SMAG Media UK, Ltd. and Code For Africa.
According to MEC spokesperson Sangwani Mwafulirwa, registered voters will be required to send a FREE short-message-service (SMS) to a designated short-code to receive details of where they will cast their vote.
Written by MARAVIPOST
British and American money transfer companies -- Western Union and Moneygram -- have been accused of charging clients too much for remittances to Malawi and other African countries and thankfully now the UK government’s consumer watchdog wants their conduct investigated.
The allegation comes amid reports that the excessive charges have resulted into the loss of about $1.8bn a year to the receiving continent from money sent home by the Diaspora in the rest of the world, according to the UK’s leading international development think-tank, Overseas Development Institute (ODI).