Jovago in collaboration with Google is happy to announce their first case study focusing on use of Hotel Ads by the Africa’s N°1 Hotel Booking website. In order to reach certain set benchmarks, the company utilises Google services to boost its chances.
Nairobi, Kenya, 11th May, 2016 — Google has released its case study in conjunction with Jovago. The research allows for tech enthusiasts and analysts to assess the impact of Google Hotel Ads on Jovago’s objectives, one of which is to boost the access of customers to their vast inventory of 25, 000 hotels in Africa on and offline.
“The case study by Google enables us to boost the great customer-centric approach of the business. We have noticed the immense growth and key changes with the use of Google Hotel Ads in our strategy. Google is a giant search engine and we are delighted to partner with them to further ensure that Jovago caters to the hotel-booking needs of travellers in Africa.” said Paul Midy, CEO of Jovago.
In the past five years, mobile phone subscriber growth rates in Africa have been skyrocketing, to more than twice the global average. With a prediction of a 20-fold increase of smartphone users in the continent by 2019, Jovago hopes that the use of the Hotel Ads will double its traffic (from mobile devices) from the current over 30%. Jovago’s users do “everything, I mean everything with mobiles,” says Guido Mancassola, Chief Marketing Officer for Jovago. “At certain times – such as the second half of each day and the later days of each week – up to 75% of Jovago’s website traffic comes from mobile devices,” he adds.