Big money in Malawi football, 80% goes to clubs

BLANTYRE-(MaraviPost)-The Football Association of Malawi (FAM) has unveiled a remarkable financial milestone, announcing that its football television platform generated an impressive MK525,719,251 in 2025/26 season signaling a major breakthrough in the commercialization of the game.

This latest figure represents a significant jump from the K307,079,286 recorded in 2024, season reflecting an increase of K218,649,965 and highlighting the growing impact of digital broadcasting in Malawi football.

The surge in revenue demonstrates a strong upward trajectory, with FAM successfully tapping into new streams of income through Mpira TV, which continues to attract more viewers and subscribers across the country.

One of the most notable developments is the direct financial benefit to Super League clubs, which collectively received K271 million in 2025/26 season almost doubling the K140 million distributed in the previous year.

Each of the 16 elite league teams earned approximately K17 million, a significant boost that is expected to improve club operations, player welfare and overall competitiveness.

FAM and the Super League of Malawi (Sulom) also shared K54 million from the revenue, ensuring that key football administrators remain supported in their efforts to grow the game.

FAM’s Commercial and Marketing Manager, Mayamiko Kafwamba, expressed satisfaction with the growth, describing the results as a clear sign that the association’s commercial strategies are paying off.

Kafwamba emphasized that the revenue increase represents a 71 percent growth, a figure that underlines the expanding influence of Mpira TV as a key driver of football development.

He further highlighted that funding directed to clubs rose by 93 percent, reinforcing FAM’s commitment to ensuring that teams benefit directly from the success of the platform.

Meanwhile, Mpira TV subscriptions have more than doubled, rising from 131,730 in 2024 season to 236,716 in 2025/26 season, showcasing the growing appetite for local football content among Malawians.

This surge in subscribers has played a crucial role in boosting both gross and net revenues, with net earnings reaching MK271.4 million.Importantly,

FAM revealed that about 80 percent of the total revenue is reinvested back into clubs, translating to approximately MK217.1 million distributed in 2025/26 season alone.