In the modern age, businesses that only offer a single product or service find it hard to expand and dominate the market. The same can be seen in the entertainment industry, where standalone series are often forgotten.

Nowadays, the winning formula for expansion is to capitalise on popular products and offer content related to them. The most successful series now branch out into sequels and spinoffs to keep them alive and attract more attention. Businesses should learn from the entertainment industry and use this model to their advantage.

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Industries with Strong Spinoffs

The online casino industry is one of the best places to see the power of spinoffs in action. Players can get free spins on Big Bass Splash, which is up there with the most popular slots on the market. It has recently had renewed interest thanks to the impact that its successors have had.

The Pragmatic Play series has expanded beyond that original title, and now includes Bigger Bass Splash and Big Bass Halloween among others. There are now multiple contact points to attract players, and those who like the titles they interact with seek out the others in the series.

There are various other well-loved reel spinners that have spinoffs. Age of the Gods is another prime example, and the various sequels to the ancient Greece-inspired title have served to enhance the series’ fame.

Modern Series Have Expanded Their Fanbases

The streaming era in film and television has also led to a massive surge in the number of spinoffs out there. Due to the incredible wealth of content at viewers’ disposal, it takes a lot to stand out in the modern age. One way to do this is to expand films and series into massive franchises with multiple offerings.

There have been numerous successful examples of this in recent times. Breaking Bad, for instance, is now regarded as one of the best series ever. That’s in part thanks to its spinoff, Better Call Saul, which served to add to the original series as well as attract more viewers to the franchise. Another example of this was the Sopranos. The recent spinoff film, The Many Saints of Newark, helped to attract modern audiences to the original series.

What Can Business Owners Learn From This?

There’s a lot that businesses can learn from the entertainment industry. In today’s competitive market, it’s important to expand on successful products or services to ensure that you’re maximising your profit potential. When e-commerce site Amazon first started, it specialised in selling online books. Once it got that right, it grew to a point at which it now offers almost everything.

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One way for a small business to replicate this in the early days is to get a winning product and then think about how to provide different versions of it. For instance, if you have a shampoo that sells well, you could offer different scents and colours.

Spinoffs and sequels have worked wonders in the entertainment industry, and they serve to cement franchises in the mainstream. Businesses can copy this model and use it to reach more customers.