one of PHL's Directors Prakashi Virjl Ghedia
Business, Malawi

Japanese Yahama Motors certifies Paramount Holdings Ltd as legit importer & seller of YAMAHA products for Malawi

Maravi Post Reporter

LILONGWE-(MaraviPost)-The Japanese leading automobile manufacturer Yamaha Motors company has certified Paramount Holdings Limited (PHL) as the sole importer, and seller of Yamaha products for Malawi.

A letter agreement between Yahama and PHL, effective from November 2022, and a letter was signed by Ryuji Kuwano Yamaha’s Group Manager for the Africa Market Development Division and Overseas Market Development Operation Business Unit.

According to the agreement, the listed products for the Malawi market including Yamaha motorcycles, outboard motors, water pump generators, spare parts and others.

“WHEREAS YAMAHA MOTOR CO, LTD, who are official manufacturers of Yamaha products, having factories at 2500, Shingai, Iwata, Shizuoka, 438-8501, Japan, do hereby confirm that Paramount Holdings Limited, a private corporation having its principal place of business at P.O. BOX2736, Lilongwe, Malawi, is our officially appointed importer for the Yamaha Motorcycles, Outboard motors, Water pumps Generators, and spare parts for the territory of Malawi, under the terms and conditions of the agreement made between us and them on November 1, 2022”, reads part of agreement letter signed by Kuwano.

This means PHL is an official authorized firm for Yamaha products in Malawi.

Receiving the news, one of PHL’s Directors Prakashi Virjl Ghedia expressed gratitude for the certification saying the move symbolizes the significant role the company is playing in Malawi.

“This is a piece of good news for the new year 2024. We are embracing this certification with quality service provision timely. The brand Yamaha should be riding across Malawi in a year. With the reintroduction of Yamaha by Paramount Holding Limited, the aim is to provide a much-needed efficient solution for transportation issues for the people of Malawi.

“As the official authorized importer and seller of the Yamaha product in Malawi, our goal is to remain focused on expanding the market for Yamaha products and most importantly the motorcycle industry”, he said.

Ghedia adds, “Yamaha motorcycles are the cost-efficient transport solution that Malawi is looking for and we aim to expand our network to reach the whole of Malawi. With the current presence in Lilongwe at the City Centre, we are opening a showroom in Blantyre to cover the southern region. Further growth in Mzuzu to explore the northern region is in the scope.

“We aim to expand our distribution network wide enough to cover the remotest part of Malawi ranging from Karonga, Nkhotakota, Nkhatabay, Rumphi, Kasungu, Dedza, Mchinji, Kasainthula, and Chikhwawa districts”.

Paramount Holdings Limited was incorporated as a limited liability company in December 2009, under the Companies Act of 1984, by the registrar of companies in the Republic of Malawi.

The company has been in operation for over 11 years and has established a comprehensive representation across Malawi.

PHL specializes in all forms of contracting and construction management of projects, trading and hiring of the diverse range of construction plants and equipment, and supply and installation of different products and services for various industries, including medical and health equipment, information technology, and agricultural Inputs and Implements.