TNM raised part of the money using its network through an SMS campaign dubbed “Ndife Amodzi” or “We’re One.” The SMS platform raised over K15 million, while TNM’s partners Huawei and Old Mutual contributed K7 million and K2 million, respectively, making the total K24 million
“Following appeals by government and relief agencies for help, we at TNM responded by creating a special SMS platform to generate money to go towards the disaster,” said Chief Commercial Officer Daniel Makata.
He said TNM decided to channel the funds through Red Cross because of the charity’s vast experience in managing resources meant for disasters.
“TNM decided to channel the funds raised through the Red Cross as they are working closely with victims and support structures in the affected communities. Furthermore, the Red Cross is one of the world’s largest humanitarian organisations” said Makata.
He said in addition to the SMS fundraiser, TNM also donated 282,000 minutes of talk-time to 93,430 customers living in the affected areas.
“It is great to share our network with millions of Malawians in both good and bad times. It is great to share the money we generate on the network with people most in need,” he said.