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Why is mobile usage increasing in Africa?

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mobile usage increasing in Africa

Mobile devices are becoming an essential tool not only in the western world and in the Far East, but also there is increasing usage across the African continent. Devices from all providers are becoming more sophisticated and affordable across the range.

Whether your device comes from Apple, Samsung, Huawei or Sony, there are quality handsets or tablets available. Demand for devices has grown to the surge in online activities. We’ll now look at three of the primary factors that are driving the increased usage of mobiles across Africa.

Social Media

Whether you love it or loathe it, almost everyone has a social media account. Whether you prefer Facebook, Twitter, Instagram or even TikTok, there is a medium to cater for all demands. These platforms have been designed to be utilised on mobile devices, allowing users to post status updates, read news feeds, take pictures or perform dances from every location.

“Social Media Colours” by TT Marketing (CC BY 2.0)

You cannot imagine a life without social media and they have certainly changed society in all walks of life from business to politics; you can argue the fine points of whether or not that has been beneficial for a long time. These online businesses are continuing to grow and develop. It will be exciting to see what the next advancements are regarding social media’s online presence, although the primary target will be to meet the growing demand for accountability to stop users capitalising on the anonymity that is currently provided.


Online betting companies have been one of the biggest beneficiaries of the mobile revolution. They have seen a significant increase in their customer base due to the simplicity of creating an account online and being able to wager with a tap of a button. Companies such as bet365 have been allowed to tailor their service to mobile devices and expand the reach of their product as far as Malawi, this is something knows, as they have specialised in this particular operator. Users now have special features at their fingertips to place in-play wagers on football matches and to cash out from any legal location.

Like social media, betting companies are always aiming to improve the quality of their products. Live streaming allows customers to watch events as they happen without the need of having to attend the game or to buy a subscription from a sports provider. Unsurprisingly, it has increased the demand for quality apps and the most sophisticated devices on the market.

Streaming Services

Streaming services are slowly taking over television as we know it. If you don’t have a Netflix or an Amazon Prime account then you’re an outlier in society. Streaming services have become so profitable that even Apple has waded into the market creating their own product and unique programming.


“netflix” by Stock Catalog (CC BY 2.0)

You can simply download these apps onto your device, meaning that you can watch your favourite shows on the go. The need for traditional television has been removed, and the majority of viewers are now watching shows direct from their mobile devices. These are especially useful for long journeys and vacations. It has changed the landscape of television forever.

These factors are a key reason why mobile usage in Africa and the world is continuing to increase. It will only expand further advances in technology bringing with it new features to utilise.

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