By Chisomo Phiri

BLANTYRE-(MaraviPost)-The Malawi National Council of Sports (MNCS) and Malawi Broadcasting Corporation (MBC) on Thursday signed a Memorandum of Understanding (MoU) to enhance sports coverage in the country.

Speaking during the MoU signing ceremony at Amaryllis Hotel in Blantyre,MNCS Chief Executive Officer(CEO ) Henry Kamata said the partnership aims to provide comprehensive, equal, and extensive coverage of various sports disciplines.

Kamata highlighted the need to showcase the activities of unsung heroes in sports, noting that only a few disciplines receive adequate coverage.

“We have 43 registered sports associations, but the public is only familiar with less than 10,” he said.

The MNCS CEO emphasized the importance of bringing hidden talents to the forefront through live broadcasts and in-depth analyses.

MBC representatives, including Director of Engineering Aidan Gumeni and Director of Programs Kate Kujaliwa, expressed confidence that the partnership will attract sponsorships and advertising through MBC’s television, radio, and online channels.

The collaboration is expected to promote sports development and showcase Malawi’s sporting talent to a wider audience.