Tag Archives: Chartered Institute of Marketing

Business

Marketers Geared for 8th Annual Conference: With a Renowned International Marketer in attendance

MaraviPost
CIM Malawi Publicity Secretary Natascha Jere said the 3-day conference is expected to attract over 200 local and international delegates

Blantyre, August 7, 2019– The Chartered Institute of Marketing (CIM) Malawi Chapter has announced that it will be holding its 8th annual Marketer’s Conference from September 12 to 15, 2019 at Sunbird Nkoplola Lodge in Mangochi.

CIM Malawi Publicity Secretary Natascha Jere said the 3-day conference is expected to attract over 200 local and international delegates and will be held under the theme Global Trade and Digital Marketing.

“We are expecting participants from Malawi and Zambia to attend this year’s conference which will feature content authorities in topical areas such as Cyber Intellectual law, the Future of financial services, Analytical and Quantitative Marketing and the latest trends in Global Trade,” said Jere.

Jere disclosed that the key note address will be delivered by renowned Marketer and motivational speaker; the South African born former Chief Marketing Officer for Nike in Africa Thebe Ikalafeng.

“Our aim as CIM in Malawi is to continually equip our members with the most up to date skills and information in order to ensure the growth of the Marketing profession. To this end, each year we make sure to identify relevant authorities to address the members,” explained Jere, adding,” This time around we are confident that members will be thrilled with the selection of seasoned speakers,”.

The other speakers expected to present this year include TNM Plc’s Chief Executive Officer Michiel Buitelaar, My Bucks Bank Chief Executive Officer Zandile Shaba and Cyber Law Expert Innocent Kalua.

During the conference Marketers will also hold their Annual General Meeting and visit one of their main Corporate Social Investment Projects, Nkope School for The Blind.

Jere said the conference accords marketers a rare opportunity to network, engage on professional issues and explore home grown solutions for the advancement of the marketing profession in particular and local economy in general.

Jere concluded by calling upon all CIM members, individuals and companies to attend the conference in order to broaden their professional development and contribute towards the socio-economic agenda of the country.

About The Chartered Institute of Marketing (CIM) Malawi

Established and incorporated in 2010 as a trust under the Companies Act of the laws of Malawi, CIM Malawi is Malawi’s only formal association of professional Marketers that are both in and out of practice. The association’s goal is to uplift the marketing profession to levels that influence the national agenda and development

Business, Lifestyle

“Digital Marketing key to business profitability”

Maravi Post Reporter
Isabel Kachinjika
Adopt digital marketing- CIM – Malawi Chapter General Secretary Isabel Kachinjika

Chartered Institute of Marketing – CIM Malawi Chapter says digital marketing has a great potential for business growth and profitability.
CIM – Malawi Chapter General Secretary Isabel Kachinjika who also Heads the Training and Development Committee said this at the side line of a two day training for businesses on digital marketing held at Game Haven Lodge.
“As CIM we feel that even though you are using the existing principles of marketing where you are getting insights from customers or developing different products I think you cannot avoid using digital marketing because that is the direction in which this world is going for you to compete on national or even international platform,” said Kachinjika.
Kachinjika said, “You will agree with me that more and more will find lots of businesses even small medium enterprises are using the digital space such as Facebook to promote their products because they have seen its benefits. You are able to have a sponsored advert and be able to reach out to thousands of people at a minimal cost for as little.”
She said Digital marketing enables businesses to create a competitive advantage through targeted communication while also providing the customer a platform to engage the organization.
“The direction that business is taking at the moment we can see that we are actually operating in a global market where I can sell my products to someone in another continent and create awareness on what I am doing throughout the world so it is very important that any business whether you are selling a product or creating awareness to maintain a consistent digital platform,” she said.
She said the training was organised to enable organizations and businesses to maximise the power of digital marketing in order to increase their visibility, relevance and build customer loyalty equip marketers
“We want to make sure that marketers in the country are equipped in line with the different trends in our profession so at the moment one of the key things when we look at marketing is the introduction of digital marketing. We have seen that a lot of businesses have started doing things in the space of digital marketing but we felt that as CIM it’s our responsibility to equip marketers so that they are able to use this space more effectively, to be able to increase their visibility and have a better return on the investment,” said the CIM Secretary General.
One of participants Old Mutual Malawi Marketing Specialist Eric Mataka said various businesses need to adopt digital marketing in their operation because the world is changing and everything has been digitalised.
“We don’t want to be left behind, if we are to compete with other companies both locally and internationally we need to learn how other people are doing it and apply it here so that we can develop our country,” Mataka said.
training which is expected to attract seasoned marketers from different parts of the country.
The training will be conducted by Gravity, a subsidiary of Virtual Solutions, who bring with them a wealth of knowledge in the area of digital marketing.