Coca-Cola has found itself struggling in some very choppy, some might even say, tumultuous waters. Over the past decade, the beverage world has been unceremoniously flipped,head over heels, in the surf. The latest report by New York Times determined that there is clear evidence that consumers are losing their taste for soda. And it doesn’t matter the brand—Dr. Pepper, Pepsi, even the almightyCoca-Cola—all are falling out of favor.