By Prince Chinayani

BLANTYRE-(MaraviPost)-Malawi’s popular Hip-hop musician Gwamba on Friday, May 31, 2024, signed a MK42 million ambassadorial deal with online gaming sporting company Betway.

Speaking when unveiling the ceremony in Lilongwe, Chief operations officer at Betway Charles Phiri described Gwamba as an extraordinary talent.

“He is not only an extraordinary talent, but also a symbol of dedication, excellent and passion. These are the values that resonates with us at Betway.

“We look forward to this partnership because we believe that with Gwamba in our team not only are we going to win, but make an indelible impact in the sports betting industry,” he said.

In his remarks, Gwamba expressed his excitement, pointing out that this is a big opportunity for the music industry to make an impact in the sports sector.

“I am humbled and excited to be part of Betway as a musician and as a person. I looking forward to using my brand to grow together with Betway. It is a big win for Malawi music,” he said.

Betway was founded in 2006.

The company offers betting and gambling products including sportsbook and online casino.

Betway has offices in London, Malta, Guernsey, and Cape Town, South Africa.

The Betway brand holds licenses in countries including the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, Ireland, Poland, France, Argentina, and the United States.

It is a member of the European Sports Security Association,the Independent Betting Adjudication Service, the Remote Gambling Association,and is accredited by international testing agency eCOGRA.

Betway has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sports people in the UK.

It is also a supporter of the Responsible Gambling Trust.