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Nigerian Pop Start Davido is broke after paying US$15million to trend in US – Kemi Olunloyo

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LAGOS-(MaraviPost)-Controversial Nigerian journalist, Kemi Olunloyo has said pop-star Davido is broke after the artiste paid as much as US$15million for radio airplay in the US.

She made the statement while reacting to a viral video of the singer riding a Uber.

According to Lailas News, Kemi mentioned that after paying the huge sum as Payola to various radio stations across the country, Davido could no longer afford to get a private car to take him home from the airport

She wrote:

Davido paid $15M to many US urban radio stations to play his songs on a 60 day media tour.
This act is called #Payola. Ur songs are pushed so hard to land u on the charts.
Regular artists don’t have to pay for radio play. He’s so broke now he took a Uber from the airport home.

Lloyd M’bwana

I’m a Lilongwe University of Agriculture and Natural Resource (LUANAR)’s Environmental Science graduate (Malawi) and UK’s ICM Journalism and Media studies scholar. Also University of Malawi (UNIMA) Library Science Scholar. I have been The Malawi Country Manager and duty editor for the Maravi Post since 2019. My duty editor’s job is to ensure that the news is covered properly, that it is delivered on time, and that it is created to the standards set out in the editorial guidelines of the Maravi Post.