Tag Archives: Market Research

AMA

African Media Agency (AMA) Expands Operations to Ghana with Appointment of Angela Akua Asante

MaraviPost

The pan-African communications agency strengthens its West African footprint with a new local operation in Accra, deepening its ability to provide market insight and communications expertise in one of Africa’s most dynamic economies.

ACCRA, Ghana, 30 October 2025 -/African Media Agency(AMA)/- African Media Agency (AMA), a leading independent pan-African communications and public relations firm with offices in New York, Abidjan, Durban, and local presence in 30 African markets, is proud to announce the launch of its on-the-ground operations in Ghana, marking another milestone in its mission to offer localized, insight-driven communication across the continent.

The move comes at a time when Ghana continues to assert itself as one of West Africa’s most stable, innovative, and forward-looking economies. According to the World Bank, Ghana’s GDP is projected to grow by 4.4% in 2025, driven by strong performance in services, agriculture, digital innovation, and renewable energy. The country has also become a rising hub for fintech, creative industries, and tech-enabled entrepreneurship, attracting regional and global investors eager to tap into its young, connected population.

Establishing operations in Accra enables AMA to provide clients with a deeper understanding of Ghana’s evolving markets, from consumer behavior and media trends to policy and innovation landscapes. Supported by teams in 30 African countries, AMA combines market intelligence with strategic communication to help organizations build meaningful presence and impact.

To lead this new chapter, AMA has appointed Angela Akua Asante as Senior Communications Consultant. This follows her fruitful collaboration with the agency since 2023 as an independent consultant on various pan-African health-related projects. 

Ms. Asante is a highly experienced bilingual (French/English) Communications and Design Thinking Strategist who has led PR campaigns, content strategies, mediations, and media productions for the European Union and the Embassy of France in Ghana among others. Her extensive background includes working as the Ghana-based French-speaking correspondent for the BBC World Service’s BBC Afrique and covering four FIFA World Cup tournaments across men’s and women’s football.

With her deep understanding of Ghana’s media and business landscape, Angela will head client strategy, media engagement, and partnership development, ensuring that AMA delivers culturally resonant and impactful campaigns.

“Ghana has long been one of our most active markets: vibrant, entrepreneurial, and full of creative energy,” said Eloïne Barry, Founder and CEO of African Media Agency. “Our presence here strengthens our role as a partner for brands seeking to enter or expand across Africa. We go beyond communication, we provide the cultural fluency, networks, and insights needed to navigate complex markets and build sustainable trust.”

AMA’s Ghana office will provide the agency’s full suite of services — from strategic communication and media relations to market research, digital content, and event management.

Distributed by African Media Agency (AMA)

About African Media Agency (AMA)

African Media Agency (AMA) is one of the leading and most trusted independent pan-African communications firms, helping global and African organizations enter, grow, and thrive across the continent. By combining narrative design, strategic communication, and a deep understanding of Africa’s on-the-ground nuances, AMA enables clients to build trust, shape perception, and unlock sustainable market opportunities.

AMA operates through three complementary pillars: AMA Wire, its flagship pan-African press release distribution platform; AMA PR, its communications and advisory arm; and AMA Academy, a training initiative that equips journalists and media professionals with modern storytelling and reporting skills.

Over the past decade, AMA has delivered hundreds of high-impact campaigns for more than 150 clients, including some of the world’s largest corporations, development institutions, and African innovators. With local teams in 30 African countries and operational hubs in Abidjan, Johannesburg, and Durban, AMA stands as a trusted partner for organizations looking to connect authentically and operate effectively across Africa’s diverse markets.

Media Contact:
Leslie-Shamilda Segui

African Media Agency

Email: Shamilda@africanmediaagency.com

Website: www.africanmediaagency.com

The post African Media Agency (AMA) Expands Operations to Ghana with Appointment of Angela Akua Asante appeared first on African Media Agency.

AMA

TGP International joins forces with renowned Chef Kiran Jethwa to shape the future of hospitality in Africa

Maravi Post Reporter
Chef Kiran Jethwa at Seven Seafood & Grill

NAIROBI, Kenya, 28 April 2025-/African Media Agency (AMA)/- TGP International, a global 360° hospitality agency, has announced a strategic partnership with renowned celebrity chef and entrepreneur Kiran Jethwa, reinforcing its long-term commitment to Africa’s fast-growing hospitality sector.

The collaboration positions Kiran as a key ambassador for TGP International’s initiatives in Kenya, South Africa, Rwanda and across the broader African continent, bringing together deep local insight and international expertise to support a new wave of culinary innovation and F&B-driven placemaking across the region.

“As the hospitality landscape across Africa evolves, we’re seeing a real appetite for tailored, experience-led F&B solutions,” says Simon Wright, Founder and Chairman of TGP International. “Kiran’s expertise, entrepreneurial spirit, and cultural connection will be instrumental in shaping how we serve this exciting and diverse market.”

TGP International is globally recognised for its award-winning F&B solutions with a growing portfolio of projects that demonstrate the power of F&B to drive community development and placemaking. By collaborating with stakeholders across the hospitality industry, property sector, and commercial real estate, TGP helps create environments where dining becomes a catalyst for community, culture and economic growth.

Seven Seafood & Grill at Alkebulan

Kiran Jethwa is well known for his entrepreneurial ventures such as Seven Seafood & Grill, Rahisi Foods, and The Kenyan Good Food Company, as well as for his acclaimed appearances on shows like Chef vs Wild (Disney+), The Great Kenyan Bake Off (BBC Lifestyle), and The Fearless Chef (National Geographic). His longstanding collaboration with TGP includes the launch of Seven Seafood & Grill at Alkebulan, the world’s first African dining hall, conceptualised in partnership with Chef Alexander Smalls and debuted at Expo 2020 Dubai.

Speaking on the partnership, Jethwa said: “Africa has some of the most exciting food stories to tell. Working with TGP gives me a platform to help shape the next generation of African hospitality experiences, while bringing greater visibility to the continent’s cuisine and culinary talent.”

This announcement further builds on TGP International’s active presence in the region, including its work with Q Coffee in partnership between Bloomberg Philanthropies and Sustainable Growers to provide benefit to women farmers in Rwanda.

Founded in 2002, TGP International delivers 360° hospitality services across food & beverage advisory, concept development, interior design, franchising, asset management, operations and marketing. With more than 700 successful projects across 25 countries, its portfolio includes work with major hospitality and real estate players such as Marriott, Accor, Hilton, IHG, St. Regis, W Hotels, Fairmont Hotels & Resorts, Waldorf Astoria and Expo City Dubai.

Distributed by African Media Agency (AMA) on behalf of TGP International

About TGP International

TGP International is a global 360° hospitality agency specialising in the creation of world-class consumer experiences, innovative food retail destinations, and distinguished F&B brands. The company offers comprehensive services across F&B masterplanning, market research, concept development, interior design, operations and asset management, franchising and licensing, and strategic marketing.

With an award-winning team of designers, brand strategists, and industry experts, TGP International has delivered some of the region’s most transformative food hall projects. The company is dedicated to harnessing the power of clustered F&B to shape vibrant, socially connected, and commercially sustainable urban communities.

Founded in London in 2002, TGP International brings over 22 years of experience at the forefront of the hospitality sector. With a portfolio spanning more than 700 projects across 25 countries and a team boasting over 300 years of collective expertise, the company has collaborated with leading names in hospitality, real estate, and development worldwide.

Website: tgpinternational.com.

Media Contact:

Jim Kersey

Senior Marketing & Communications Manager

jim@tgpinternational.com

Source : African Media Agency (AMA)

Technology

7 Things to do Before Opening Your E-commerce Store Up to the Public

Maravi Post Reporter

So you’ve decided to start an e-commerce store? Welcome to one of the most active industries in the business world; with a huge growth spike in just the last four to five years. You’re venturing into what will likely be a profitable investment, but before you start, there are a few things you’ll want to be sure are done. Here are seven things to do before opening your e-commerce store to the public. 

  1. Get a Professionally Designed Site 

If you’re building your e-commerce site on a DIY site builder, you need to stop what you’re doing and hire a designer. DIY site builders are great for personal websites, blogs, and other more media-oriented purposes, but for a functioning e-commerce site, you’ll want to hire an actual web designer.

DIY site builders are extremely limited when it comes to customizing your site. Having a professionally designed website allows you maximum customization, so you’re in control of every detail on how the site looks and functions. Best of all, a professional designer will have insider tips on how to make your site more mobile-friendly and user-oriented.

You simply can’t get the same results from a DIY site builder as you can from a designer. Designers have spent years perfecting their craft, and can design a stunning and functional website to match the great products you’re selling. Let’s face it; a poorly functioning website is not good for business. Make the investment in a quality, well-designed site, and you’ll thank yourself later on when you’re bringing in profits. 

  1. Perform Market Research 

If you didn’t perform market research yet, you need to. If you don’t know who you’re marketing to or how you’re going to reach them, you will not be selling units. Plain and simple. You have to be aware of your market and how it behaves, as well as who your target audience is and how you intend to reach them with your marketing efforts.

Once you’ve got an idea of who you’ll be marketing to, it’s much easier to figure out how to market to them. If your audience is older women, your marketing efforts will differ greatly from someone whose audience is mostly teen boys. Know. Your. Customers. 

  1. Get a Name and Logo 

You should have a name and logo well before you decide to open your store to the public. Both of these things are vital to brand recognition. What’s brand recognition, you say? When you see the Nike logo, you automatically know the name of the company and what they sell. That’s brand recognition.

Brand recognition is important for the health of your business. You want people to see your name and logo and automatically think, “They sell quality [insert your product here]”. Brand recognition helps keep you in the mind of your customers, as well as set you apart from the competition. Without it, you’ll be just another drop in an ocean of small businesses trying to claw their way to the top. Set yourself apart; stand out. 

  1. Identify Expenses 

How much is it going to cost to run your e-commerce store per month? $1,000? $10,000? Having a good idea of the expenses you’ll incur can help you make a better financial plan, as well as put any investors or banks at ease. Generally, to secure any type of funding, you’ll need a detailed business plan; complete with expense and profit projections. Plus, knowing what your e-commerce store will cost is just good management. 

  1. Get a POS System 

You’ll need some way to process payments for your online store, and only accepting PayPal is a good way to run your online business into the ground. Sure, it worked for eBay for almost its entire lifespan, but times have changed and so has the way we exchange money.

A POS system will ensure that you can accept a wide variety of payment methods, which can greatly expand your customer base and even help make your e-commerce store into a global business. Credit cards are just one of dozens of ways people pay online, so making sure you can accept pretty much any method your customers throw at you is a good way to keep the business running strong. You wouldn’t want to turn away a customer because you don’t accept their preferred payment method(s). 

  1. Legal Requirements 

Do not skip this part of the process. Legal issues are something that can easily sink your business before it even begins to float. Staying in compliance with local, state, and federal laws regarding your business practices and facilities, as well as adhering to IRS requirements, is the best way to keep your business running and keep the government from penalizing you. Pay your taxes, keep your forms updated, and always perform any necessary reporting to your state or local agencies. 

  1. Set Up Social Media Pages 

Last but certainly not least, you’ll want to set up your social media pages before your store opens for business. Social media is the ultimate marketing and customer connection tool; providing a free platform that customers can visit to find updates and company information quickly and accurately.

Once you’ve created your pages, be sure to keep them updated at least once daily with promotions, news, and products. This will keep customers engaged and ensure they remain interested in the products or services you have to offer. Remember, out of sight, out of mind; keep yourself in the foreground!