Tag Archives: Pan-African

AMA, Business

Brand Africa announces the inaugural Africa CMO 100

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Women, Financial Services, Telco and Southern African CMOs dominate the list of Africa’s 100 Most Influential Brand Builders

JOHANNESBURG, South Africa, 30 march 2026 -/African Media Agency(AMA)/ – Brand Africa, in partnership with African Business magazine, MIPAD (Most Influential People of African Descent) and the African Media Agency, today launched the inaugural Africa CMO 100 (ACMO100) — recognising the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity and prosperity.

The full list and in-depth analysis will be featured in the April 2026 issue of African Business, available first week of April, and across partner platforms at brandafrica.net, africabusiness.com, mipad.org and africanmediaagency.com.

Brand Africa’s independent research over 15 years has consistently found that while 68% of Africans believe in Africa, only 18% of the brands they most admire are African. ACMO100 exists to recognise and connect the leaders best placed to change that.
“CMOs and senior brand leaders are among the most powerful architects of Africa’s future. Through strategy, stewardship and influence, they shape narratives, build trust, and guide the preferences of hundreds of millions of people. ACMO100 exists to recognise, celebrate and connect these leaders.”
— Thebe Ikalafeng — Founder and Chairman, Brand Africa

The inaugural ACMO100 honourees will be celebrated at Brand Africa Week, Addis Ababa, 22–26 May 2026.

ACMO100: AFRICA’S 100 MOST INFLUENTIAL MARKETING LEADERS

One hundred leaders across six African economic regions — including the diaspora — spanning twenty countries and more than 50 distinct role titles. The list is ordered alphabetically by country of origin. All 100 honourees hold equal standing. The list carries no internal ranking.

THREE FINDINGS FROM THE INAUGURAL LIST

01 — A Female-Majority Profession. 62% of honourees are women — a majority across every region. The diaspora cohort is 75% female; East Africa reaches 72%; North Africa, 71%. In Africa, women are not emerging talent waiting for their moment: they are running marketing for the continent’s most consequential brands.

02 — Finance and Telecoms Dominate. Financial services — banking, insurance and fintech — leads with 31 honourees, reflecting the scale of Africa’s financial inclusion wave and the premium brand trust commands in markets where millions are transacting formally for the first time. Telecoms and technology account for a further 20. Together, these two sectors represent more than half the list — and the deepest pools of marketing talent on the continent.

03 — Three Hubs, and a Rising Fourth. Southern Africa leads with 39 honourees, anchored by Johannesburg — the marketing capital of the continent. West Africa contributes 20, with Nigeria’s 17 entries anchoring a market of extraordinary commercial depth. East Africa’s 17 are shaped by Kenya’s Safaricom ecosystem and Nairobi’s competitive consumer market. The most instructive story is North Africa: 14 entries, with Morocco alone accounting for seven — more than Egypt and Algeria combined — signalling Casablanca’s emergence as a new continental marketing hub.

Southern Africa — 39 Honourees
Anchored by South Africa, which accounts for 31% of leaders by country of origin. Cohort: Abey Mokgwatsane, Alison Hastings Badenhorst, Andisa Ntsubane, Andrea Quaye, Beyers Van De Merwe, Bronwyn Pretorius, Bunmi Adeniba, Chantal Sombonos-Van Tonder, Doug Place, Dries Van der Sandt, Dudu Mokholo, Faye Mfikwe, Firoze Bhorat, Francois Viviers, Gugu Mthembu, Happy Ngidi, Ilze Bylos, Ivan Serra (Mozambique), Jessica Motaung, Khensani Nobanda, Levie Nkunika (Malawi), Lorraine De Graaf, Lucia Maseko, Matilda Nyathi (Zimbabwe), Mmaphuti Rankapole, Mosala Phillips, Mphothe Elizabeth Mokwena, Mzamo Masito, Nontokozo Madonsela, Raquel Capitão (Angola), Sithembile Ndaba, Sobhuza Ngwenya (Malawi), Suneeta Motala (Mauritius), Sydney Nhlanhla Mbhele, Thabang Ramogase, Tim Ekandjo (Namibia), Vaughan Croeser, Vilosha Soni and Vuyokazi Henda.

West Africa — 20 Honourees
Nigeria’s 17 entries anchor a market of extraordinary commercial depth. Cohort: Adewunmi Desalu, Amaechi Michael Okobi, Anthony Chiejina, Bamise Oyegbami, Bolanle Kehinde-Lawal, Cherry Eromosele, Chinedu Zephaniah, Diran Olojo, Emeka Oparah, Idemudia Dima-Okojie, Ifeoma Agu, Ilyas Kazeem, Julien Zayro (Côte d’Ivoire), Maureen Ifada, Noel Kojo-Ganson (Ghana), Oluyomi Moses, Onyinye Ikenna-Emeka, Sandra Handou Koné (Côte d’Ivoire), Sarah Agha and Tolu Alero Ladipo.

East Africa — 17 Honourees
Anchored by Kenya at nine, shaped by the Safaricom ecosystem and Nairobi’s competitive consumer market. Cohort: Abdulkadir Mamma Hussein (Ethiopia), Anne Joy Michira, Catherine Ndungu, Fatema Dewji (Tanzania), Isabelle Kariuki-Rostom, Kitenda Robert Gobii (Uganda), Lemma Yadecha Gudeta (Ethiopia), Martine Gatabazi (Tanzania), Neemarose Singo (Tanzania), Nelly Wangui Wainaina, Ope Lawal, Rosalind Gichuru, Sylvia ElSheikh (Uganda), Vivian Achieng Oyugi, Wangechi Gitahi, Warau Kahoro and Zizwe Awuor Vundla.

North Africa — 14 Honourees
Morocco alone accounts for seven entries — more than Egypt and Algeria combined — reflecting its position as a francophone-Arabic-European commercial crossroads. Cohort: Anne Ezeh (Egypt), El Hadi Mohamed Hamma (Algeria), Fadwa Bisbis, Ghada Hammouda (Egypt), Isabelle Hajri (Algeria), Mahmoud Taha (Egypt), Mehdi Yaroub, Mounir Jazouli, Nadia Rahim Guérin, Sakina El Fares, Salma Bencherif, Salma Hamdouch, Samia Dziri (Algeria) and Shams Adly (Egypt).

Central Africa — 2 Honourees
Bienvenu Mayamonuswa (Democratic Republic of Congo) and Yves Kom (Cameroon).

Diaspora — 8 Honourees
Based in the USA and UAE, running marketing at Visa, Unilever, Doordash and BET Media Group — underscoring the mobility of African-origin talent at the top of the world’s most competitive brand portfolios. Cohort: Dara Treseder, Esi Eggleston Bracey, Frank Cooper III, Kimberly Evans Paige, Kofi Amoo-Gottfried, Linda Kouam, Najoh Tita-Reid and Tarek Abdalla.

THE BAOBAB | ACMO HALL OF FAME

Brand Africa has also announced the inaugural Baobab | ACMO Hall of Fame — honouring a select number of African and diaspora brand leaders whose benchmark careers have made an enduring contribution to Africa’s brand narrative. Named for Africa’s most iconic and enduring tree, the Baobab honours legacy, not a moment. Inaugural recipients: Bozoma Saint John (former Uber and Netflix CMO); Bernice Samuels (retiring MTN Group Executive for Brand and Marketing); Sylvia Mulinge (CEO, MTN Uganda; former Chief Customer Officer, Safaricom); and Souheil Badaa (former CMO, Novartis Group; founder, Tanakoo) — icons whose work has defined, elevated and expanded the possibilities of African-led brand leadership.

BRAND AFRICA WEEK — ADDIS ABABA, 22–26 MAY 2026

The inaugural ACMO100 honourees will be celebrated at Brand Africa Week in Addis Ababa, Ethiopia — the historical capital of the continent — in the week of Africa Day. Brand Africa Week 2026 will bring together the ACMO100 Celebration, the unveiling of the Brand Africa 100 | Africa’s Best Brands® and the Brand Africa Dialogue — planned to be the most impactful convening of continental CMOs in Africa’s history.

“MIPAD exists to celebrate and elevate the most influential people of African descent — and ACMO100 does exactly that for the world of marketing and brand leadership. For the first time, the architects of Africa’s most powerful brands are being recognised on their own terms. That is long overdue, and it matters deeply to the diaspora.”
— Kamil Olufowobi, Founder & Chairman, MIPAD (USA/Nigeria)

THE ACMO METHODOLOGY AND REVIEW COMMITTEE

The ACMO100 selection is governed by a rigorous, three-step process designed to reflect the realities of marketing leadership across a continent where function often outpaces title.

Collation draws on three independent sources: nominations by the ACMO Review Committee; review of the marketing leadership behind brands featured in the Brand Africa 100 | Africa’s Best Brands® and comparable rankings over the preceding three years; and research into CMOs behind award-winning and/or impactful work.

Evaluation applies a consistent set of criteria to every nominee: active leadership in Africa or the diaspora; a minimum of five years in senior marketing decision-making; and standing as the highest-ranking functional marketing, brand or communications leader in their organisation.

Verification and vetting ensures that every name on the list has earned its place through demonstrable impact, influence and integrity — not title or visibility alone.

The list carries no internal ranking. All 100 honourees hold equal standing.

The integrity of ACMO100 is anchored in the independence and calibre of its governance. The ACMO Review Committee is an independent, Africa-wide body of distinguished practitioners with a deep understanding of the marketing and brand industry and its most influential individuals — drawn from every major region of the continent and the diaspora. The Committee is intentionally diverse in discipline, geography and background. It brings together former CMOs now in general management and board roles; founders and chief executives of leading African agencies; editors and publishers of the continent’s foremost business media; heads of national marketing associations; academics and researchers from leading African institutions; and respected independent voices from strategy, creative, media and digital.

Committee members are ineligible for inclusion during their tenure; current CMOs do not participate in nomination or adjudication, ensuring complete independence. The panel spans more than 20 countries across all African regions and the diaspora — its diversity in discipline, geography and seniority is central to the credibility of the process.

Southern Africa: Thulani Sibeko, CEO – COID and Social Insurance, Rand Mutual (RMA) (South Africa); Trevor Ncube, Chairman & Director, Alpha Media Holdings (Zimbabwe); Laz Jacobs, Founder & Executive Director, Paragon TBWA (Namibia); Dr Pepe Marais, Group Chief Creative Officer, Joe Public (South Africa); Sechaba Motsieloa, Co-Founder & Managing Partner, Kansy Group (South Africa); George Damson, President, Institute of Marketing in Malawi; Dr Tumelo Chaka, Managing Executive, The Strategists (South Africa); Christine Ramela (Mozambique); Mwewa Besa, President, Institute of Marketing in Zambia; Brian Yuyi, CEO, Marketing Association of South Africa; Professor Alistair Mokoena, Executive Dean, Johannesburg Business School (South Africa); Dr Tendai Mhiza, CEO, Integra Africa (Zimbabwe); Gillian Rusike, Founder & CEO, Marketers Association of Zimbabwe; Adv Phelane Phomane, Founder & Managing Director, Tangerine Connect (Lesotho); Dale Hefer, CEO, Integrated Marketing Council (South Africa).

West Africa: Seyi Ademola-Adeoye, Senior Research Fellow, Pierrine (Nigeria); Kwame Senou, Executive Director, THOP (Côte d’Ivoire); Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas (Nigeria); Ade Adefeko, Vice President, Corporate & Government Affairs, Olam International (Nigeria); Sharon Mills, Lead Consultant, SMC Consulting (Ghana); Daniel Kojo Soboh, Executive Director, EMY Africa (Ghana).

East Africa: Malik Shaffy Lizinde, Founder & CEO, 63 INC (Rwanda); William Kalombo, Marketing Africa Magazine (Kenya); Melvin Mwakugu, Independent (Kenya); Jacquie Muhati, Deputy Marketing Director, NCBA (Kenya); Barian Shah, Managing Director, Evolution Events (Tanzania); Aron Simeneh, Creative Director, Kin Creatives (Ethiopia); Joseph Kanyamunyu, Chief Executive Director, Publicis Africa Communications (Uganda); Frakline Kibuacha, Marketing Director, GeoPoll (Kenya).

North Africa: Youssef Cheikhi, CEO, Brendz (Morocco); Youssef Othmani, CEO, Gopinion (Algeria); Siham Malek, Managing Director, Integrate Consulting (Morocco).

Diaspora: Omar Ben Yedder, Publisher, African Business (UK/Tunisia); Denver Phiri (UK/Zimbabwe); Kamil Olufowobi, Founder & Chairman, MIPAD (USA/Nigeria); Moky Makura, Executive Director, Africa No Filter (UK/Nigeria); Terhas Asefaw Berhe, Managing Director, Brand Comms (UK/Eritrea); James Woods, Globiq International (UK/Malawi); Akin Naphtal, Founder & CEO, InstinctiveWave Group (UK/Nigeria); Cyrille Djami, Founder & Manager, Comms of Africa (France/Cameroon), and Ndeye Diagne, Chief Client Officer, Kantar (France/Senegal).

“The ACMO Review Committee brings together some of the sharpest and most experienced minds on the continent. Their role is to ensure that every name on the ACMO100 list has truly earned their place through impact, influence and integrity.”
— Omar Ben Yedder — Publisher, African Business

Distributed by African Media Agency (AMA) on behalf of Brand Africa

ABOUT BRAND AFRICA

Brand Africa is the continent’s leading brand-led platform to inspire an African renaissance founded on the conviction that brands drive the growth, reputation and competitiveness of nations. Since 2011, its flagship initiative, the Brand Africa 100 | Africa’s Best Brands®, has tracked brand performance, consumer perception and brand equity across the continent – providing the most authoritative pan-African brand intelligence. Brand Africa convenes leaders, shapes narratives and advances the case for branding as a driver of Africa’s prosperity. www.brand.africa

ABOUT AFRICAN BUSINESS

African Business is Africa’s foremost pan-continental business magazine, providing authoritative journalism, analysis and intelligence on business, finance, trade and policy across Africa and the global African diaspora. Published by IC Publications, it reaches a senior readership of business, government and civil society leaders across Africa and internationally. www.africabusiness.com

ABOUT MIPAD

MIPAD (Most Influential People of African Descent) is a global civil society organisation that recognises, celebrates and networks the most influential people of African descent across the world. Its annual recognition spans business, politics, culture, science and civil society, with a mission to advance the social, economic and political empowerment of people of African descent globally. www.mipad.org

ABOUT AFRICAN MEDIA AGENCY

African Media Agency (AMA) is the trusted pan-African communications agency helping organisations connect with African audiences. Founded by Eloïne Barry, AMA integrates public relations with digital and creative communications to establish clients as market leaders across the continent. AMA’s services span press release distribution, PR strategy, digital creative and media training through its not-for-profit AMA Academy. A member of IPREX and the PRCA. www.africanmediaagency.com

MEDIA CONTACT
Lebogang Serapelwane | Brand Africa | E: lebogang@brandleadership.com

Eloïne Barry | African Media Agency | E: eloine@africanmediaagency.com

www.brand.africa

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AMA, Business

African Media Agency joins Brand Africa, African Business & MiPAD to launch ACMO 100, the first definitive ranking of Africa’s marketing leaders

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Abidjan, Côte d’Ivoire, 27 March 2026 -/African Media Agency(AMA)/ – Behind Africa’s most powerful brands are the strategists shaping their trajectory. Today, that reality takes center stage with the launch of the ACMO 100, the first benchmark ranking dedicated to Africa’s leading marketing professionals.

Initiated by Brand Africa, in partnership with African Business, MiPAD and AMA, this inaugural edition highlights 100 decision-makers from over 20 countries, operating across key sectors including financial services, telecommunications, consumer goods, fintech and aviation.

Built on more than 15 years of research into Africa’s most admired brands, the ACMO 100 addresses a long-standing paradox: while non-African brands continue to dominate perceptions across the continent, African marketing talent has never been more powerful, structured and influential.

Recognizing Africa’s strategic marketing leadership

Far more than a ranking, the ACMO 100 celebrates a generation of leaders capable of understanding, capturing and transforming Africa’s consumer dynamics. Unlike traditional classifications, selection is not based on job titles, but on tangible impact, strategic brand leadership, business growth, market influence and deep consumer insight.

Another striking insight: women represent 62% of the leaders recognized, underscoring the central role of female leadership in shaping Africa’s marketing landscape.

A marketing landscape in transformation

The geographic distribution of the ranking reflects Africa’s economic realities: a strong concentration of talent in Southern Africa, a rising West African ecosystem led by Nigeria, and the strategic emergence of North Africa, particularly Morocco, as a regional marketing hub.

At the same time, the African diaspora is asserting itself as a global force, with leaders holding key roles within international organizations such as Visa, Netflix and Unilever.

African Media Agency: amplifying the voices shaping the continent

As a partner in the initiative, AMA is fully aligned with this momentum to elevate African leadership on the global stage.
“Marketing is no longer a support function. It has become a strategic driver of economic, cultural and societal transformation. Through the ACMO 100, we are helping bring visibility to those redefining the role of African brands globally,” said Eloïne Barry.

Through this initiative, AMA aims not only to support the recognition of these leaders, but also to build bridges between Africa’s top marketing minds and global ecosystems.

At a time when African brands still struggle to capture a significant share of their own market, the ACMO 100 sends a clear message: Africa has the talent to reverse this trend and build powerful brands rooted in cultural relevance and capable of competing on the global stage.

Read article:
https://african.business/2026/03/trade-investment/behind-every-top-brand-is-an-exceptional-marketing-officer

Distributed by African Media Agency (AMA)

About African Media Agency (AMA)

AMA is an award-winning, women-owned and led, pan-African communications agency and strategic market entry partner, helping organizations navigate and succeed across African markets and beyond.

AMA combines on-the-ground intelligence with strategic communications to support market entry, shape policy conversations, and drive outcomes across awareness, reputation, and growth. Through an integrated approach spanning public relations, reputation management, crisis preparedness, digital communications, and content, AMA delivers campaigns that influence perception and unlock opportunities with key stakeholders.

With expertise across sectors including finance, health, science, technology, and agriculture, AMA translates complex topics into clear strategies, ensuring clients are not only visible but also well positioned to lead.

Headquartered in Abidjan, with offices in Johannesburg, Durban, Accra, and New York, and a presence in over 30 African markets, AMA combines continental reach with strong local insight.

Media Contact:
Shamilda@africanmediaagency.com

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AMA, Business

Africa’s Creative Heavyweights Unite to Shape a Stronger Global Story of the Continent

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Opportunity Africa launches pan-African Creative Council backed by leading communications, media and brand leaders

ADDIS ABABA, Ethiopia, 26 March 2026 -/African Media Agency(AMA)/ – In line with Agenda 2063, the Opportunity Africa initiative has launched its Creative Council, bringing together Africa’s leading communications, media and marketing leaders to advance a narrative that contributes to building The Africa We Want.

It is a pan-African platform and movement designed to shift how the world sees Africa and how Africa sees itself, by amplifying the people, stories and institutions already shifting perceptions. It is a shared platform that brands, institutions and storytellers can align around to communicate a stronger, more unified story of Africa.

At a time when the global order is shifting and competition for capital, influence and attention is intensifying, perception matters as much as facts. For Africa, image is no longer a soft issue. It is a strategic one. The Creative Council has been established to help ensure Africa is defined by those building it.

The Council brings together senior leaders who have shaped narratives at national, regional and global levels. Their role is to guide the creative direction of the initiative, connect it to their continent-wide networks and ensure the initiative remains credible, relevant and culturally resonant across markets.

“This is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. In line with the mandate of the African Union Commission’s Information and Communication Directorate, this work will strengthen how we communicate the Union’s priorities and amplifies Africa’s voice. We encourage more partners to join this growing movement.” Faith Adhiambo, Communication Officer, Agenda 2063 African Union.

“It is a privilege for Africa No Filter to serve as secretariat and help steward this forward. It is unprecedented to see this level of expertise and collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent,” said Moky Makura, Executive Director of Africa No Filter and co-chair of the Council.

Initial members of the Creative Council include senior leaders from TRACE, Africa Practice, the African Union, Brand South Africa, IC Publications, Alpha Media Holdings, X3M Ideas and other leading institutions across the continent.

View the campaign video here.

Distributed by African Media Agency (AMA) on behalf of Africa No Filter

About Opportunity Africa
Opportunity Africa is a pan-African movement working to reframe Africa as a continent of opportunity, progress, innovation and creativity. Convened by Africa No Filter, Brand Africa and partners including the African Union, it brings together brands, institutions, storytellers and communities to build collective momentum behind a more confident and opportunity-led story of Africa. www.opportunityafrica.africa

About Africa No Filter
Africa No Filter is an advocacy organisation working to shift stereotypical narratives about Africa and support a more balanced, dynamic and accurate understanding of the continent. Through community building and advocacy, it supports storytellers to tell richer, more nuanced stories that reflect Africa’s progress, agency and potential. Africa No Filter is a donor collaborative funded by Ford Foundation, Andrew W. Mellon Foundation, Luminate, Hilton Foundation and Hewlett Foundation. www.africanofilter.org

Members of the Creative Council
Addis Alemayehou – Chairperson, Kazana Group; Co-founder and CRO, Dodai
Adebola Williams – Co-founder, RED | For Africa
Leslie Richer, Director, Information and Communication African Union
Faith Adhiambo – Communications Officer, Agenda 2063
Fareed Khimani – Communications Adviser, Office of the Cabinet Secretary, Ministry of Agriculture and Livestock Development, Kenya.
Gina Din-Kariuki – Founder and Executive Chair, The Gina Din Group
Kwame Senou – Founder, The Holding Opinion (THOP)
Malik Shaffy Lizende – Founder, 63 Inc
Moky Makura – Executive Director, Africa No Filter
Omar Ben Yedder – Group Publisher and Managing Director, IC Publications
Richard Kiplagat – Senior Stakeholder Relations Adviser, Africa Practice
Samuel Onyemelukwe – Group Business Development Director, TRACE
Sophie Masipa – CEO and Brand Strategist
Steve Babaeko – Founder, X3M Ideas
Terhas Berhe – Founder and Managing Director, BrandComms
Thebe Ikalafeng – Founder Brand Africa
Thoko Modise – General Manager: Communications, Brand South Africa
Tim Ekandjo – Branding, Marketing, Communications and Sustainability Officer, MTC Namibia
Tola St. Matthew-Daniel – Founder, Kairos & Tola
Tosin Adefeko – Founder and CEO, AT3 Resources
Trevor Ncube – Founder and Chairperson, Alpha Media Holdings

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AMA, Business, Health

African Media Agency scoops SABRE Western Africa award with mental health campaign

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ABIDJAN, Côte d’Ivoire, 25 March 2026 -/African Media Agency(AMA)/ – African Media Agency (AMA) has won the 2026 Africa SABRE Award in the Western Africa category. The ceremony took place on March 17 at The Venue Melrose Arch in Johannesburg, South Africa. This accolade recognises the Abidjan-based pan-African firm’s high-impact Public Relations campaign for Bluemind Foundation, a mental health advocacy organisation founded by Marie-Alix de Putter. Through strategic narrative crafting, AMA scaled Bluemind’s ‘Heal by Hair’ initiative into a global movement, turning African hair salons into hubs for mental wellness.

AMA’s Mandate to take an African Solution for Mental Health Global
As the mental health crisis affects 13.9% of the world’s population, including nearly 150 million people in Africa, AMA’s work for ‘Heal by Hair’ positioned the training of hairdressers as certified Mental Health Ambassadors as a scalable, African-born solution that can be applied anywhere around the globe.

However, to reach the goal of supporting one million women across Cameroon, Côte d’Ivoire, and Togo by 2030, Marie-Alix de Putter’s initiative required a strategic shift from a local grassroots effort to a visible, continent-wide movement. This pursuit set high objectives for AMA to achieve global visibility and leverage international media recognition, consequently helping Bluemind Foundation secure the funding and strategic frameworks necessary for sustainable expansion across the continent and beyond.

Visibility and Impact
Relying exclusively on earned media, AMA successfully elevated Bluemind Foundation’s credibility and visibility among funders, partners, and policymakers, with coverage generating an estimated 353 million views worldwide.

AMA’s Partnerships and Funding Impact
“To move the needle on funding for Bluemind Foundation, we had to do more than just get publicity. We had to prove we deeply understood the mental health sector and the specific needs of women in these markets,” African Media Agency Founder & CEO Eloine Barry explained.

“It was essential for our agency to lean into our expertise in Francophone Africa. This regional experience was a strategic tool to align Bluemind’s vision with what global partners actually care about. For us, it really wasn’t just about a headline but about building the credibility that turns a story into a funding partner’s will to renew funding, so an African solution to mental health can scale globally.”

Indeed, the compound effect of widespread media exposure helped Bluemind Foundation to establish strong partnerships with 27 organisations and structures, including the Ministries of Health in Togo and Côte d’Ivoire, Innovations for Poverty Action (IPA), and researchers from DIAL – University Paris Saclay and Santa Clara University to conduct the rigorous evaluation of the programme’s effectiveness. Meanwhile, Fund for Innovation in Development (FID) renewed its support for Bluemind Foundation with Stage 2 funding to enable a larger-scale impact evaluation in Togo from 2025 to 2027.

This visibility translated into measurable community impact, including a 104% increase in trained hairdressers, a 180% rise in certified mental health ambassadors, and an estimated 212,000 women reached directly.

Bluemind Foundation’s Founder and President, Marie-Alix de Putter says, “AMA understood early that Heal by Hair was not just an innovation but a shift in how mental health is addressed and how mental wellness is promoted. They held the narrative to that level from our launch to the pages of The New York Times and everything in between. I’m grateful for their intelligence, discipline, and care.”

Distributed by African Media Agency (AMA)

About African Media Agency (AMA)
African Media Agency (AMA) is a women-owned, award-winning pan-African agency providing high-impact strategic communications globally. The firm specializes in reputation management, digital strategy, and content development to drive measurable results.

AMA’s expertise spans across sectors like finance, health, and technology, and the creation of compelling narratives for diverse audiences. Headquartered in Abidjan, the agency has offices in Accra, Johannesburg, Durban, and New York, maintaining a presence in 30+ African markets.

Media Contact:
Amy Minnie
Account Manager
amy@africanmediaagency.com

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AMA, Business, Technology

Cellulant Appoints Former Agoda CFO to Drive Next Phase of Pan-African Growth

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Seasoned global fintech leader joins Cellulant to strengthen financial leadership as the company scales its payments platform

NAIROBI, Kenya, 19 march 2026 -/African Media Agency(AMA)/ – Cellulant, Africa’s leading payments technology company, has appointed Darren Makarem as Chief Financial Officer, strengthening its executive team as it accelerates its expansion as the preferred payments partner for global and regional enterprises.

The appointment comes as Cellulant builds on strong operational momentum, scaling its platform with greater financial discipline while delivering differentiated, product-led value to customers.

A seasoned finance and operations leader with over 20 years of experience in the digital and fintech sectors, Darren will help strengthen the company’s financial strategy and operational foundations.

Having achieved profitability in 2024, Cellulant is leveraging its infrastructure, which processes over 4.5 million transactions daily, to serve Africa’s digital payments economy, projected to reach $1.5 Trillion by 2030.*

A CFO Who Understands the Customer

Darren brings a strong understanding of payments from the customer side. As former Global CFO at Agoda, he oversaw the company’s global payments network, managing annual transaction volumes of approximately $12 billion. In that role, he navigated multi-currency settlement, conversion rate optimisation, the need for reliable, high-uptime payment infrastructure and payment experiences that enable customer growth.

“Darren doesn’t just understand the numbers; he understands the customer,” said Peter O’Toole, CEO of Cellulant. “His experience as a high-volume user of payment services at Agoda gives him a unique perspective on what businesses need to grow. He will leverage these insights to build a finance centre of excellence, ensuring our financial operations are as innovative, agile, and customer-centric as our products.”

Global Rigour Meets Emerging Market Expertise

Darren brings a rare blend of institutional rigour and experience scaling a global fintech platform. An ACA-qualified professional, he began his career with EY in England and later earned an MBA from the Kellogg School of Management.

His experience spans complex regulatory and commercial landscapes, notably serving as APAC & LATAM CFO at Binance and, most recently, as CEO of OnRamp. This background in digital assets and regulated business models is particularly vital as Cellulant continues to explore new payment and settlement models.

Building for Sustainable Growth

For Darren, the opportunity at Cellulant is rooted in both the strength of the platform and the scale of the opportunity ahead.

“What excites me about Cellulant is the quality of what has already been built. A deep payment network, strong enterprise partnerships and a real focus on customer value,” says Darren Makarem, Chief Financial Officer at Cellulant. “Cellulant’s true strength is its people, obsessed with solving the toughest payment challenges in the market. My priority is to ensure the business has the financial discipline, insight and operational support to move fast, stay bold and keep delivering.”

Cellulant continues to invest in the leadership, infrastructure, automation and organisational capability required to build a high-performance, product-centric business that is trusted by customers and positioned for sustained growth across the continent.

*Source: The Future of Digital Payments in Africa, a report by Genesis Analytics commissioned by Mastercard (2025).

Distributed by African Media Agency (AMA) on behalf of Cellulant

About Cellulant
Cellulant is Africa’s leading payments company, providing seamless, secure, and innovative solutions that empower businesses, banks, and global brands to thrive in a fast-changing global economy.

With a presence in over 24 countries and support for more than 200 payment methods, including cards, bank transfers, and mobile money, our single API payment platform, Tingg, streamlines collections, disbursements, and reconciliations. It processes over 4.5 million transactions daily for market leaders across various sectors, including Travel & Hospitality, Telecoms, E-commerce, Ride-Hailing, Trade, and Remittances.

By simplifying how people pay and get paid, we drive trust, commerce, and scale, connecting companies and people to their ambitions.

For More Information:

● Visit – www.cellulant.io | LinkedIn www.linkedin.com/company/cellulant/

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AMA, Business, Sports

SEED Project and Partners Advance U.S.–Africa Youth Talent Combine and Sports Careers Summit After Stakeholder Roundtable in Los Angeles

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Charlotte set as flagship city for dual-track sports and careers initiative

SEED Project Partners at the launch of the US-Africa Youth Talent Combine and Sports Careers Summit: February 16, 2026, Los Angeles

LOS ANGELES, United States of America, 2 March 2026-/African Media Agency(AMA)/-The SEED Project, together with implementation partners the Pan African Council, Champs for Change, and the Global Africa Business Accelerator (GABA) Center, has taken a major step toward launching the U.S.–Africa Youth Talent Combine and Sports Careers Summit following a high-level Stakeholder Roundtable held during NBA All-Star Week in Los Angeles.

Convened by SEED Project and supported by SEED founder Amadou Gallo Fall, the roundtable brought together HBCU leaders, African and Caribbean diaspora representatives, city officials, impact investors, sports executives, and youth development organizations. The group aligned around the shared goal of using sport as a platform for education, careers, and economic mobility on both sides of the Atlantic.

Dual-track model: on-court and across the ecosystem

The U.S.–Africa Youth Talent Combine and Sports Careers Summit builds on a historical combine model while adding a second, equally weighted track focused on careers:

  • A high-performance basketball combine for athletes, featuring standardized testing, positional skill work, and 5-on-5 evaluations.
  • A parallel Sports Careers Summit for non-athlete and multi-interest youth, offering personality-based career assessments, hands-on labs, shadowing experiences, and mentoring across media, analytics, operations, coaching, entrepreneurship, technology, esports, and sports diplomacy.

“This is about who gets to build the future of sport,” said Fabien Anthony, Chairman of the Pan African Council. “We are designing a platform where young people can move from fan to professional on the floor, in the boardroom, and across the global economy.”

Charlotte as flagship launch

Roundtable participants endorsed Charlotte, North Carolina as the flagship host city for the first event, subject to final alignment with the Charlotte Hornets and facility partners. The concept calls for:

  • A three-day program at the Hornets’ arena, combining on-court evaluation and off-court career exploration.
  • HBCU- and city-led learning experiences, using Charlotte’s history with HBCU tournaments and NBA All-Star as a live case study in major event delivery, cultural impact, and local economic benefits.

“Charlotte offers a powerful classroom,” said Kimberly Nelson, CEO of the GABA Center. “Young people will see how a single event mobilizes hundreds of roles from game operations and storytelling to hospitality, technology, finance, healthcare and city planning.”
Centering youth careers in sport

Champs for Change (C4C) will lead design and delivery of the Sports Careers Summit, ensuring non-athlete youth are full co-beneficiaries of the program rather than an add-on.
“Every young person who walks into this experience should leave with a clearer pathway whether that’s in front of the camera, behind the camera, at the scorer’s table, in the startup lab, or leading in their community,” said Memuna Williams, co-founder of Champs for Change. “We’re building a generation of African and diaspora leaders who see sport as an industry.”

Next steps

SEED Project and its partners agreed to a 90-day roadmap that includes finalizing dates and space requirements with the Charlotte Hornets, refining the combine and Summit curriculum, mapping industry roles to HBCU and African university programs, and structuring a shared sponsorship and scholarship fund. A post-meeting report, recording these commitments was circulated among project stakeholders on February 24.

“This initiative is a movement to build prosperity across the continent, elevate youth through mentorship and professionalism, and integrate African talent into global value chains,” the partners said in a joint statement.

Distributed by African Media Agency (AMA) on behalf of Champs for Change

About the project partners

SEED Project (Sports for Education and Economic Development) is an International NGO that uses education and basketball to develop the next generation of socially conscious African leaders that have the tools to lead their country. Learn more at  seedproject.org.

Pan-African Council (PAC) is the premier global leadership and strategic development organization dedicated to elevating Africa and her Diaspora on the world stage. Guided by its multi-faceted approach, the Council bridges political divides through diplomatic engagement; unlocks shared prosperity by fostering economic opportunities; and empowers communities with targeted social initiatives. Learn more at  panafricancouncil.org.

Champs for Change (C4C) is a pan‑African social enterprise that supports young people who want to build careers in sport, both on and off the field. Through resources, mentoring, training, connection to networks and collaboration, C4C helps the people behind the game turn passion for sport into real education, work, and entrepreneurship opportunities. Learn more at champs4change.org and share your interest in working with C4C here.

The GABA Center (Global Africa Business Accelerator) is the diplomatic and commercial bridge connecting the United States, Africa, and the global diaspora. Through its four strategic pillars, Capacity Building, Workforce Development, Venture Building, and Ecosystem Building, GABA delivers integrated programming that strengthens local economies and opens global pathways for entrepreneurs, investors, and institutions. Learn more at  gabacenter.com.

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AMA, Business, Education

The Education Collaborative Joins Africa.com Knowledge Partner Network to Advance Education Leadership Across Africa

MaraviPost

Partnership brings practitioner voices, and regional perspectives on education transformation
to a global audience

JOHANNESBURG, South Africa, 10 February 2026-/African Media Agency(AMA)/-Africa.com today announced a new Knowledge Partnership with The Education Collaborative, a pan-African network dedicated to strengthening education systems through locally grounded research, collaboration, and leadership development.

Founded and convened at Ashesi University, The Education Collaborative brings together educators, policymakers, researchers, and practitioners from across the continent to share evidence-based approaches and practical solutions to Africa’s most pressing education challenges. Through this partnership, Africa.com will publish selected analysis, essays, interviews, and insights from The Education Collaborative network, expanding access to experience-driven perspectives on education reform, systems leadership, and learning outcomes.

The collaboration aligns with Africa.com’s ongoing commitment to amplifying credible, context-rich expertise through its growing Knowledge Partner Network. By integrating The Education Collaborative’s work across Africa.com’s editorial platforms, newsletters, and digital convenings, the partnership aims to connect education leaders and decision-makers with informed perspectives shaping the future of learning across Africa.

“This partnership underscores our commitment to sharing thoughtful, experience-driven insight from across Africa,” said Teresa Clarke, Chair and CEO of Africa.com. “The Education Collaborative’s work captures what’s actually happening inside education systems, and we’re pleased to help bring those perspectives to a broader audience.”

“At The Education Collaborative, our work gives us a front-row seat to some of Africa’s most promising approaches and innovations in higher education,” said Lydia Dampare Addo, Assistant Director of Strategic Communications at The Education Collaborative. “Partnering with Africa.com expands our reach, enabling more institutions and leaders to learn from proven solutions and advance sustainable systems change across the continent.”

Through this partnership, Africa.com and The Education Collaborative will elevate practical insight and lived experience in education, ensuring that research and real-world expertise reach those shaping policy, practice, and investment in learning across Africa.

Distributed by African Media Agency (AMA) on behalf of Africa.com

About Africa.com

Africa.com is a leading digital media platform providing thought leadership and insight on Africa’s business, innovation, culture, and policy through its websites, free newsletters, and online events. Africa.com connects a global audience of professionals, business leaders, policymakers, and engaged readers with trusted information shaping Africa’s future.

The Education Collaborative is a pan-African network of education leaders, researchers, and practitioners convened at Ashesi University in Ghana. The Collaborative works to strengthen education systems by fostering collaboration, advancing locally grounded research, and elevating African perspectives on education leadership and reform.

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AMA

The CEO of African Media Agency (AMA) named among the 10 PR personalities to follow in 2026

MaraviPost
© Bizcommunity

ABIDJAN, Côte d’Ivoire, 14 January 2026-/African Media Agency(AMA)/-AMA founder Eloïne Barry has been named in Bizcommunity’s ranking of the “10 PR personalities to watch in 2026.” A recognition that validates more than a decade of transforming communication and public relations in Africa into a strategic lever for growth.

For Eloïne Barry, this distinction reflects above all an approach: that of an agency that has chosen not to simply relay messages, but to support organizations with their fundamental challenges. “Public relations is not a showcase, but the driving force behind lasting trust: it shapes reputation, that essential DNA that underpins credibility, loyalty, and growth”, she says. It is this vision that has enabled AMA to become a strategic ally for multinationals, development institutions, governments, and innovative African players.

Collaborations that illustrate AMA’s approach
The agency supports major players across the continent. In Côte d’Ivoire in particular, AMA has been working with Yango Côte d’Ivoire, a global technology group, since February 2025 African Media Agency, andwith OMOA, a major player in digital financial services operating in 11 African countries African Media Agency. The agency’s clients also include Imperial College, Thales, MSD, IFC, and dozens of international organizations whose work spans from South Africa to Morocco and from Senegal to Kenya. These partnerships demonstrate AMA’s ability to combine a deep understanding of local realities with strategic deployment on a continental scale.

Strengthening strategic support in 2026
This appointment comes at a key moment when organizations operating in Africa are facing increased demands for transparency and authenticity. In this context, communication and public relations are becoming a fundamental pillar. AMA plans to strengthen its areas of expertise to support companies even more effectively in their sustainable growth ambitions on the continent.

Distributed by African Media Agency (AMA) on behalf of African Media Agency

About African Media Agency
African Media Agency (AMA) is one of the leading and most trusted independent pan-African communications firms, helping global and African organizations enter, grow, and thrive across the continent. By combining narrative design, strategic communication, and a deep understanding of Africa’s on-the-ground nuances, AMA enables clients to build trust, shape perception, and unlock sustainable market opportunities.

AMA operates through three complementary pillars: AMA Wire, its flagship pan-African press release distribution platform; AMA PR, its communications and advisory arm; and AMA Academy, a training initiative that equips journalists and media professionals with modern storytelling and reporting skills.

Over the past decade, AMA has delivered hundreds of high-impact campaigns for more than 150 clients, including some of the world’s largest corporations, development institutions, and African innovators. With local teams in 30 African countries and operational hubs in Abidjan, Johannesburg, and Durban, AMA stands as a trusted partner for organizations looking to connect authentically and operate effectively across Africa’s diverse markets.

Media Contact:
Mayanka Andrée Tohoua
African Media Agency
Email:  mayanka@africanmediaagency.com
Website: www.africanmediaagency.com

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AMA, Sports, Technology

TECNO Glory Night Awards, Co-Hosted with TikTok Live and CAF, Celebrated Africa’s Top Influencers and the “Power Your Moment” Spirit at AFCON Morocco

MaraviPost

CASABLANCA, Morocco, 26 December 2025/African Media Agency (AMA)/ – TECNO Glory Night Awards, jointly organized with TikTok Live and CAF, celebrated the creativity of pan-African KOLs powered by TECNO AI. With the launch of TECNO’s “Power Your Moment” campaign during AFCON, this theme has been widely recognized by KOLs, stimulating the creation of a large amount of creative content and fully showcasing their power moments in everyone’s lives.

As TECNO elevates its long-standing relationship with AFCON into its new title as the Official Global Partner, the brand gathered Africa’s leading digital voices for a landmark celebration in Morocco. This signature event spotlighted the influencers whose creativity, authenticity, and cultural impact embody the spirit of “Power Your Moment.”

The ceremony was conceived as a tribute to the individuals who, through their creativity, narrative power, and cultural impact, are shaping the future of digital expression across Africa. Influencers from more than twenty countries attended the evening, joined by AFCON football legends, media partners, and TECNO executives. Together, they formed a rare cross-section of talent, influence, and creative leadership.Throughout the evening, TECNO presented five major awards, each recognizing a unique dimension of creative excellence. The award winners are as follows:

The Moment Excellence Award
Presented to influencers who best captured the emotional soul of “Power Your Moment,” delivering stories filled with depth, authenticity, and resonance. These winners stood out through their compelling narratives that deeply resonated with audiences across Africa. Their content showcased authentic moments of triumph and emotion, creating powerful connections that exemplified what it means to truly “Power Your Moment.” Through their creative storytelling and genuine engagement, they captured hearts and inspired communities, earning recognition for their ability to transform everyday experiences into memorable digital moments.

Winners:

  • Nigeria: @ultimatekombo2
  • Tanzania: @eng_makelele
  • Morocco: @hajar_arssalanee

“This award represents every creator across Africa who believes their story matters,” said @ultimatekombo2 from Nigeria. “TECNO has given us the tools and platform to turn our everyday moments into something powerful. This recognition inspires me to continue creating content that resonates with our communities and showcases the beauty of our shared experiences.”

The Moment King/Queen Award
Celebrating the influencers whose outstanding data performance, interactions, views, and follower growth, redefined true influence during the campaign. These creators dominated the digital landscape with content that not only captured attention but sustained engagement at remarkable levels. Their ability to consistently connect with massive audiences while driving meaningful interactions demonstrated their mastery of the platform and their genuine influence within their communities.

Winners:

  • Nigeria: @liquorose_
  • Ivory Coast: @MIMImimitiktok0101
  • Senegal: @fallu_etsesvideos

The Creative Spark Award
Recognizing influencers who consistently push the boundaries of creativity, finding novelty in the ordinary and presenting imaginative, breakthrough content. These winners transformed simple concepts into extraordinary experiences through innovative approaches and fresh perspectives. Their work challenged conventions and inspired others to see familiar moments through new creative lenses, proving that innovation thrives when imagination meets authentic expression.

Winners:

  • Mali: @sagaba1
  • Kenya: @therealchiche
  • Morocco: @brahimlogia

@therealchiche from Kenya expressed her excitement: “Winning the Creative Spark Award pushes me to keep innovating and breaking boundaries. The #MyPowerMoment campaign challenged us to see creativity in new ways, and I’m honored that my vision connected with audiences across the continent. This is just the beginning of what African creators can achieve.”

The Visual Master Award
Awarded to influencers whose works demonstrated exceptional visual artistry, mastery of composition, color, and light, turning every frame into an aesthetic experience. These creators elevated mobile photography and videography to an art form, crafting visually stunning content that captivated audiences. Their technical excellence combined with artistic vision resulted in content that didn’t just tell stories but created immersive visual journeys.

Winners:

  • Egypt: @ali_hustler
  • Nigeria: @jennifrank29
  • Cameroon: @mayole_francine

The TECNO Partner Award
A tribute to long-term creator partners who deeply align with TECNO’s brand philosophy and especially contribute to the communication of TECNO AI. They are the true companions of the brand, resonating with TECNO’s vision of blending technology with human inspiration. These partners have consistently demonstrated their commitment to showcasing how TECNO’s innovative AI technology empowers creators to unlock their full potential and share their unique moments with the world.

Winners:

  • Uganda: @solo.md
  • Senegal: @cheikhetaltesse
  • Nigeria: @izziboye

“Being recognized as a TECNO Partner means everything to me,” shared @solo.md from Uganda. “TECNO AI has transformed how I create content and connect with my audience. This partnership goes beyond technology, it’s about believing in African voices and giving us the resources to amplify our messages. I’m proud to represent this vision and excited for what we’ll build together.”

The winners were selected through the #MyPowerMoment campaign, a continent-wide call for entries that invited creators to submit original photo or video content inspired by one of four themes: Power your Glory, Power your Rise, Power your Joy and Power your Creativity. Submissions captured moments of personal transformation, pure happiness, or imagination-driven expression, reflecting the diversity of stories that define African digital culture today.

The TECNO Glory Night Awards not only celebrated achievement, they reaffirmed the brand’s commitment to empowering Africa’s creative ecosystem. By bringing together influencers from across the continent at AFCON, TECNO strengthens the bridge between sport, technology, and culture.The brand’s investment in the creator community aligns with its ambition to foster deeper integration between its technology offerings and the cultural forces shaping African markets. This celebration is part of a wider effort to strengthen TECNO’s association with AFCON, engage creators, and elevate KOL-driven campaigns through emotionally resonant content.

As the evening concluded, the atmosphere reflected a sense of collective pride, not only for the winners but for the continent’s creative momentum. The Glory Night Awards marked a defining moment for Africa’s next generation of storytellers, who now carry their trophies as symbols of recognition, visibility, and their rising role in shaping Africa’s digital narrative.

The night may have ended, but the moments created will continue to shine, because with TECNO, every moment has the power to become extraordinary.

Along with KOL Night Awards, TECNO curated an exclusive product experience zone: brand guides walked Joeboy through its latest devices, spotlighting AI-driven photography features tailored for content creators—aligning with the “Power Your Moment” ethos. The demo let the artist test real-time editing tools, streamlining on-the-go creative workflows.

A highlight was the 3D photo station with TECNO AI : KOLs posed with the device, which offers boosted low-light performance and portrait optimization—key capabilities to elevate their visual content. Many snapped behind-the-scenes shots instantly, turning the experience into shareable moments that mirrored the event’s festive energy.

At the TECNO AI Ecosystem showcase, KOLs engaged with interactive demos: trying VR gear linked to the smart ecosystem, or testing AI translation/summarization tools on the MEGAPAD. These hands-on sessions highlighted how TECNO’s interconnected tech empowers creators to expand their creative reach and efficiency.

Distributed by African Media Agency (AMA) on behalf of TECNO

About TECNO
TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

Media Contact:
relationspresse@box-com.com

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Travel & Tourism

12 Days of Summer Giveaways: Day 7- Zeitz MOCAA

Maravi Post Reporter

It’s our 12 Days of Summer Giveaways!

We’re embracing the festive spirit this summer, and from 4 to 19 December 2025, you can win some of the best experiences in Cape Town.

Day 7: Win a Zeitz MOCAA experience worth R5150!
Includes: 2 memberships worth R2650, a R1000 lunch voucher, and R1500 to spend at the gift shop.


You and your loved one can explore Zeitz MOCAA, known as the largest contemporary art museum in Africa. This groundbreaking pan-African and pan-diasporic institution, located at the V&A Waterfront, is dedicated to celebrating and preserving contemporary art from across the continent and its diaspora.

As you explore the museum’s dynamic spaces, you’ll encounter thought-provoking exhibitions, a curated shop filled with art-inspired books and products, and the Ocular Lounge, a sixth-floor restaurant showcasing 270-degree views of Table Mountain and the city.

The competition ends on 12 December 2025, at 23:59 pm SAST. The winner will be announced on Monday, 15 December, at 9am.

To enter, complete and submit the online entry form below.

Terms and Conditions:

In addition to the above, please view our T’s and C’s here.

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