Tag Archives: West and central Africa

From potential to skills and real jobs: how young women are powering change in Western and Central Africa

Young women attending a training in Chad. Credit: Miguel San Joaquin.

Washington, USA, 27 March 2026 -/African Media Agency (AMA)/- When you think about sub-Saharan Africa, and about the young women who live across the region, what comes to mind? Many are mothers. Many are tireless workers. Many are the emotional and practical backbone of their households and communities.

But the picture is also changing. Increasingly, more young women are finishing high school, enrolling in university, getting better jobs, and building careers beyond the home. This has not always been the dominant narrative in West and Central Africa, where even today about 40% of young women are neither in school, in training, nor employed.

Linking learning and skills opportunities with access to jobs and real economic pathways for about 3 million women

Across Western and Central Africa, the Sub-Saharan Africa Women’s Empowerment and Demographic Dividend project — known as SWEDD+ — is supporting that change of trajectory.

Building on the original regional SWEDD project launched in the Sahel in 2015, the broader SWEDD/SWEDD+ initiative has reached nearly 3 million women and adolescent girls by linking learning and skills opportunities with real economic pathways and access to maternal and child health services. About 255,000 of these women have gained practical skills and entered the workforce with confidence through the program’s economic empowerment activities. SWEDD+ is expanding the participation and leadership of women and girls while also strengthening institutional capacity for equal rights for women across the region.

Women’s individual stories, spanning fields from skilled trades to healthcare to entrepreneurship, show what becomes possible when talent meets access to opportunity.

“Now we’re motivated and earning money to support our families. We’re happy to bring solar energy to the villages.” Angelique ,Benin.

Angelique and Odette at work. Credit: Miguel San Joaquin.

Angelique and Odette, from Benin, left school in fifth and fourth grade when their families could no longer afford the fees. Today, their path looks very different. Thanks to SWEDD, both young women got trainings in a non-traditional economic activity: building electrification and solar photovoltaic installation. They now have a better job and have been working for over two years with a private company installing solar panels. The pride in their voices is unmistakable. “Now we’re motivated and earning money to support our families,” Angelique says. “We’re happy to bring solar energy to the villages.”

Leaving school because of financial hardship is still a common reality across West and Central Africa. Harmelle, also from Benin, had to leave school at age 14. She married soon after and became a mother, but two years later her husband died, leaving her in a precarious financial situation. A turning point came when she and her twin sister enrolled in a SWEDD entrepreneurship program that provided training and a starter kit for snail farming. With it came something just as important: peace of mind. “When I started farming, there were some difficulties,” she recalls, “but then we began earning money, and everyone was better off.”

Harmelle and her twin sister. Credit: Miguel San Joaquin.

In Chad, Djogoita was inspired by her father, a police officer, to find her own way to serve her community. She chose midwifery and the role has given her both purpose and confidence. “When they bring me a pregnant woman or a child from 0 to 14 years old, I can use the knowledge I gained through my training to help them,” she explains with a great satisfaction of having a fulfilling job.

Djogoita and her father. Credit: Miguel San Joaquin.

Investing in women: one of the smartest economic bets to powering local economies

Across Western and Central Africa, the transformation is underway. With the right skills, support, and opportunities, a new generation of women and girls is not only increasing their own economic independence: they are powering local economies and investing back into their families and communities. The lesson is clear: when young women are given the tools to succeed, the returns reach far beyond the individual. Investing in women and girls is not just the right thing to do; it is one of the smartest economic bets West and Central Africa can make.

Creating more and better jobs across the region is central to the World Bank Group’s mission. By equipping young women with relevant skills and connecting them to real economic opportunities, programs like SWEDD/SWEDD+ directly advance this agenda — turning human potential into productive employment that fuels inclusive and sustainable growth.

In this International Women’s month, the stories of Angelique, Odette, Harmelle, and Djogoita remind us that the future of the region’s growth and resilience is already taking shape: one young woman at a time, trained, employed, and empowered to drive change in her community.

Distributed by African Media Agency (AMA) on behalf of Word Bank Group.

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New Japanese funding helps WFP sustain school meals and nutrition programmes in Guinea-Bissau

ROME, Italy, 09 March 2026-/African Media Agency(AMA)/- The Embassy of Japan in Dakar and the United Nations World Food Programme (WFP) today have signed a new food assistance agreement worth JPY 200 million (approximately US$1.32 million) to support food and nutrition assistance in Guinea-Bissau.
This contribution will enable WFP to provide nutritious school meals to approximately 200,000 children nationwide, while also supplying locally produced food supplements and diversified food baskets, including fresh vegetables and fruits to more than 3,000 children under five to help prevent and treat malnutrition.

“We welcome Japan’s continued support, a longstanding partner of WFP in Guinea-Bissau and across the region whose commitment is essential to ensuring that children can continue to access school meals and nutritional support,” said Kinday Samba, WFP’s Regional Director for West and Central Africa. “We are so grateful to all governments, private sector actors, and institutions that like Japan, support our efforts in protecting the most vulnerable groups during these uncertain times.”

According to the 2025 Global Hunger Index, 22 percent of Guinea-Bissau’s population is undernourished, and nearly one in three children under the age of five suffers from wasting, largely due to limited access to diversified and nutritious diets. Japan’s support comes at a critical time, helping WFP maintain essential programmes amid increasing pressure on food security.

Funding shortfalls during the current school year have already led to a reduction in the number of children receiving daily school meals—from 200,000 to 151,800—and to simplified menus consisting mainly of rice, canned fish and beans, with Japan’s contributions playing a central role in sustaining the programme. Nutrition interventions have also been affected, with the supply of specialized nutritious foods for young children reduced from six months to three months—a 50 percent cut that limits WFP’s capacity to support children during their most critical growth period.

“Japan will continue to engage resolutely in addressing urgent challenges such as hunger and malnutrition, in cooperation with international organizations, including the World Food Programme”, said His Excellency Mr. Takeshi Akamatsu, Ambassador Extraordinary and Plenipotentiary of Japan to the Republic of Guinea-Bissau. “Under all circumstances, the Government of Japan will always place a strong emphasis on humanitarian assistance and continue to implement assistance that is responsive to the needs of the population. Through this support, we hope to deliver food aid to as many people as possible.”

During the 2024–2025 school year, support from the Government of Japan enabled WFP to assist more than 197,000 schoolchildren through the national school feeding programme. In addition, for the first time, Japan’s supplementary emergency funding in 2025 allowed WFP to provide voucher-based food assistance to nearly 2,000 families affected by the 2024 floods in the Oio and Tombali regions.

With this new contribution, WFP will strengthen essential nutrition support while reinforcing local production capacities, through school meals and locally sourced food supplements for young children. This approach is vital for promoting rural development, resilience and more sustainable futures for vulnerable communities.

Distributed by African Media Agency (AMA) on behalf of Word Food Programme

About World Food Programme
The United Nations World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.
Follow us on X, formerly Twitter, via @wfp_media

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MARIE-ALIX DE PUTTER JOINS PRAXIS, GLOBAL NETWORK FOR HIGH-IMPACT LEADERSHIP

LOME, Togo, 27 February 2026 -/African Media Agency(AMA)/ – The Bluemind Foundation announces that its Founder and President, Marie Alix De Putter, has been selected to join the Praxis Africa Accelerator, an internationally recognized ecosystem supporting founders committed to building organizations that change systems, not just outcomes.

Praxis brings together entrepreneurs, investors, and leaders who view enterprises and organizations not merely as economic instruments but as architectures capable of sustainably transforming social systems. Rooted in a tradition of rigorous ethical and spiritual reflection, the ecosystem supports leaders for whom faith is an inner discipline in service of the common good.

This selection comes at a moment of strategic acceleration for the Bluemind Foundation, a pioneer of an innovative community-based mental health model deployed in Francophone Africa, notably in Togo, Cameroon, and Côte d’Ivoire.

A SYSTEMIC APPROACH TO MENTAL HEALTH

French-Cameroonian, Marie-Alix De Putter has developed over the years a thesis that has become central to her work: mental health is health; it is a social, cultural, and political infrastructure. Her work raises a crucial question of public governance: what becomes of a society when psychological suffering remains invisible, underfunded, and politically marginalized?
From this inquiry, she founded the Bluemind Foundation and designed innovative community-based interventions that bring care to where trust already exists, build bridges with public systems, and make mental health legitimate, measurable, and fundable.
The Heal by Hair program, which trains hairdressers as mental health ambassadors, exemplifies this socially rooted engineering, designed from the outset for institutional integration.
In less than five years:

  • Over 300,000 women have received early support;
  • Public campaigns have reached more than 350 million people;
  • Strategic partnerships have been established with universities, governments, and international institutions;
  • A scientific evaluation protocol, supported by the Development Innovation Fund, is currently underway in Togo
Marie-Alix de Putter and the ambassadors at the University of Lomé in October 2025. © Bluemind Foundation

INTERNATIONAL RECOGNITION AND A NEW PHASE OF STRUCTURING

Joining the Praxis program represents international recognition of the model developed by the Bluemind Foundation.

It will strengthen governance structures before scaling, deepen sustainable funding and public integration mechanisms, and embed the Foundation within an international network of impact funders, granting access to patient capital aligned with its mission. At the same time, it will enhance coherence between organizational culture, performance, and institutional accountability.

The Foundation is preparing for regional scale-up, with an ambitious multi-country impact goal by 2030: • 5,000 trained hairdresser-ambassadors;

  • 3,000 active community hubs ;
  • Over 5 million women and youth with structured access to mental health support. To meet the extensive needs in West and Central Africa, the Bluemind Foundation is entering a new phase of capital structuring for broader deployment, combining philanthropic funding, institutional partnerships, and sustainable public integration mechanisms.

From Lomé (Togo), the Foundation is structuring an African model designed for the realities of the continent and the world, with a clear mission: to make care accessible to everyone, everywhere, every day.

A UNIQUE VOICE IN CARE GOVERNANCE

Marie-Alix de Putter’s path was forged by an experience of devastating personal loss. While four months pregnant, she lost her husband to assassination. That rupture became the lens through which she understood everything that followed: when care systems are absent or inaccessible, suffering is never private—it becomes economic, institutional, and political.

Her approach combines systemic design, scientific rigor, strategic storytelling, and institutional negotiation. An author with three Master’s degrees and an Executive MBA, trained at Harvard Business School and Oxford, Marie-Alix de Putter regularly speaks in academic, economic, and political arenas on public health, leadership, and organizational transformation.

Her leadership has been recognized as a Desmond Tutu Fellow (AFLI), Best Woman Leader in Africa (AIFA), one of the 30 Most Innovative People in Africa (Quartz), and with inclusion in the Biographical Dictionary of French Protestants. Her work has been featured in The New York Times, Le Monde, BBC, The Guardian, Vogue, Jeune Afrique, Der Spiegel, and other major international media.

A STRUCTURING MILESTONE

“If redemption were a spectrum, Praxis would sit at its most demanding edge. I enter the inaugural cohort of the Praxis Africa Accelerator with gratitude and gravity, aware that as impact grows, responsibility deepens. At a pivotal moment for the Bluemind Foundation, Praxis strengthens not only our strategy but also our internal architecture—the moral and organizational discipline necessary to scale without diluting meaning and values. This important milestone belongs to every Blueminder who engages, often away from the headlines, where systems are fragile and the cost of inaction is measured in (young) lives.” – Marie-Alix de Putter, President and Founder, Bluemind Foundation

Praxis Accelerator Class of 2026 © Praxis

This selection marks a key step in the Bluemind Foundation’s international positioning and confirms its ambition: to to embed African community-based mental health models — culturally legitimate, scientifically evaluated, and economically viable — into the institutions that shape public life.

Distributed by African Media Agency (AMA) on behalf of Bluemind Fondation

About Bluemind Fondation

The Bluemind Foundation is a pioneering non-profit mental health organization that integrates care into everyday spaces, starting with hair salons, turning everyday spaces into genuine lifelines. It empowers local communities across Africa and beyond through innovative, scalable, cost-effective, evidence-based solutions that change lives where care is most needed. The mission of the Bluemind Foundation is to bring hope, dignity, and mental well-being to everyone, everywhere, every day.

For more information about the Bluemind Foundation and its initiatives: X, Facebook, LinkedIn and Instagram.

CONTACTS
+228 99 22 00 87
welcome@bluemindfoundation.org
www.bluemindfoundation.org

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Lusaka Music Colour Fest Lights Up with New Johnnie Walker Blonde Whisky

LUSAKA, Zambia, 8 May 2025 -/African Media Agency(AMA)/- Tohnnie Walker introduced its newest brand, Johnnie Walker Blonde, to Zambia at the Lusaka Music Colours Festival, marking the arrival of a lighter, fresher take on whisky made for today’s expressive generation. The festival’s vibrant atmosphere provided the perfect stage for Blonde’s playful and unexpected launch.

Johnnie Walker Blonde is a lighter, subtly sweet Scotch whisky designed to be mixed effortlessly, often with lemonade, and is now available in select stores and venues across Nigeria, Zambia, Mozambique, Côte d’Ivoire and the Democratic Republic of Congo.

Guests were ushered into the world of Johnnie Walker Blonde with elegantly curated Blonde Bars, signature serves paired with lemonade, immersive installations and bespoke giveaways, offering a vibrant yet sophisticated introduction to the brand’s bright new chapter.

Taking the stage were Yo Maps, Zambia’s king of melody, Jae Cash, the lyrical heavy-hitter, and Xaven, the Kopala Queen herself. Each performer brought fire to the stage, but at the centre of it all was the Johnnie Walker Blonde Liquid Experience, where festival goers discovered their perfect Blonde serve at the neon yellow bars. 

Designed for the disruptive, social-first drinker, Johnnie Walker Blonde is all about flavour without the fuss. It is smooth, bright, and built to remix tradition, just like Zambian youth culture, the flavours came with an unexpected burst, leaving room for experimentation with the palette and an experience at the Blonde Door became the go-to selfie moment for a crowd that came ready to experience.

“Johnnie Walker Blonde is playful, fun and made for moments like this,” said Ifeoma Agu, Head of Culture, Influencers and Advocacy for Diageo South, West and Central Africa. “We are here to create a fresh chapter for drinking culture in Zambia and Africa as a whole, one that is full of flavour, fun and unexpected experiences.”

From charging stations in the VIP to custom sampling cocktails and on-site merchandise for those who wanted to wear the vibe, every touchpoint screamed one thing, Johnnie Walker Blonde is here to play and to stay.

With Zambia officially onboard, Johnnie Walker Blonde continues its disruptive African rollout. The brand is redefining whisky one beat, one sip, and one Blonde Corner at a time.

For more about Johnnie Walker Blonde, where to find it, and how to mix it, follow @johnniewalkerafrica on Instagram.

Distributed by African Media Agency. on behalf of Topboy

About Johnnie Walker Blonde
Johnnie Walker Blonde is a fresh and disruptive twist on whisky. It is lighter, subtly sweet, and made for mixing over ice or with lemonade. Reimagined for a new generation of expressive drinkers, it is built for sundown moments and social connection.

About Johnnie Walker
Johnnie Walker is the world’s number 1 Scotch Whisky brand* (IWSR 2023) & the world’s number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else. Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024)

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

For media inquiries, please contact:
James B. Mbu
PR and Culture Agency Lead for Diageo South, West & Central Africa
The Plug
+2348027161243
Jb@plugng.com
https://www.plugng.com

Source : African Media Agency (AMA)