“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this:
does the above quote describe the content of your website like the maravipost.com? Does your website publish a continuous flow of fresh content about […]
“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist.
Consider this: does the above quote describe the content of your website? Does your website publish a continuous flow of fresh content about current events? Perhaps you publish frequent reports of local activities, the goings-on within a niche industry or a specialized area of interest? Do you publish a regularly-updated blog with timely commentary?
Developing high-quality news content is constant, hard work. So what would you say if I said your site could earn 10% more clicks from Google with very little extra work? Would 20% more clicks interest you? What if the number was 30% or more?
No, I’m not talking about any unethical, blackhat activity — I’m talking about getting found in Google News!
Most folks think about optimizing their online content for the Google Web search index, and that’s great. But Google runs multiple indexes, and earning strong ranking in those other indexes can be a shortcut to getting more clicks in Google.
How? Google regularly includes modules showing the top few relevant results from those other indexes (such as Google Images or Google News) within the Google Web Search results page — the now classic “blended” or “universal” SERP.
Thus, getting into Google News can be a hidden goldmine if your site fits Google’s criteria for what constitutes a news site:
Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings, or strictly informational content such as weather forecasts and stock data.
If your site publishes original, timely reporting — even if it’s just a percentage of the overall content provided — you may be eligible to participate in Google News.
What Is The Value Of Participating In Google News?
I’ve helped multiple websites successfully prepare for and get accepted into Google News. After a site is accepted, I have seen that site’s monthly CTR in Google improve, with as much as 35% of all attributable clicks coming from Google News. — and this was just over the course of a few months’ time. Of course, your mileage may vary.
What Kind Of Content Is Eligible To Participate?
According to Google, news can come in many forms. Of course, text-based articles from news sites are highly encouraged, but Google News is not limited to that. I’ve seen image gallery slideshows and even video pages be indexed in Google News.
And the content need not come only from national, regional or local news sources. Google also accepts blogs, satire, even press release sites into Google News.
However, please note that you shouldn’t bother with content such as news round-ups, news briefs, letters to the editor, opinion pieces, etc. None of that is really focused, high-quality news, is it?
Think Original Content
But — and this is a key caveat — they only want your original content. Forget about aggregating an RSS feed of externally published news articles on your site and getting that feed from your site accepted into Google News. They don’t need or want that duplicated content.
As a caveat to the caveat, I’ll also tell you that Google News is free to index any content they wish, even if your news site is 90% syndicated content and 10% original. You’ll work with Google News to get that 10% original content indexed, and as you become more trusted, they may start indexing a sample of your syndicated content as well (I’ve seen it happen), even though they do say they only want your original content. Play by their rules, and they may toss you a bone now and again.
Google News is explicitly not interested in content promoting specific products or organizations, or any form of commerce journalism (aka advertorials). Google is very clear about this. If they catch this type of content being fed into Google News via your news sitemap, they may ban your entire site from Google News. At a minimum, inappropriate content will generate Google News index errors (more on that later).
How Do You Get Into Google News?
Generally speaking, a site has to specifically apply to be included in Google News results.
While Google reserves the right to include any newsy content it thinks might be of interest to searchers, the application and review process is required for a site to be consistently indexed. Without the official application, inclusion in Google News is sporadic at best, and unreliable inclusion won’t earn you the big CTR numbers you want.
As you review the application, you’ll likely discover that you have some prep work to do on your site before it’s Google News ready. You’ll want to have all of your ducks in a row before you ask Google to review your application.
The application form is a somewhat lengthy. I recommend answering all of the questions truthfully (if you don’t, they’ll quickly find out that you lied and deny your application), and carefully, thoroughly reviewing what is being asked of your site before you click Submit.
Note that just because you are a dedicated news site doesn’t mean they have to accept you. If you don’t play by their rules, they will deny your application, and then you’ll have to wait at least 60 days before you can reapply for reconsideration. Do it right the first time and earn those news clicks ASAP!
Best of all, there’s no cost to apply or participate, other than any prep work and content optimization time you’ll spend. However, much of this effort will ultimately benefit your pages in the Web SERPs as well.