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HomeMalawi"Cultural events key in promoting tourism"–Chakwera

“Cultural events key in promoting tourism”–Chakwera

By Joel Phiri

MZIMBA-(MANA)-President Lazarus Chakwera says his government is willing and fully committed to supporting cultural festivals such as Umthetho as they hold the key to promoting tourism and unity in the country.

Speaking at this year’s Umthetho Cultural Festival on Saturday at Hora in Mzimba, Chakwera said his government has come up with the ATM strategy as a means of promoting industries of Agriculture, Tourism, and Mining.

“In our pursuit to achieve the Malawi 2063, my government has, among others, come up with the ATM strategy to promote industrialization and spur employment.

“Events like Umthetho Cultural Festival are at the heart of tourism hence we are fully committed, as government, to supporting such events because they help promote tourism,” he said.

The President said his government values the cordial relations that exist between traditional chiefs and the government, stressing that issues of development and unity are promoted by chiefs as custodians of culture.

He hailed the Umthetho Heritage Association (Mziha) for preserving natural resources saying Malawi has suffered a lot recently because of the effects of climate change hence the need to protect the environment.

In his remarks, Inkosi Ya Makhosi M’mbelwa V said there is a need to develop the Hora Heritage Centre into a top tourism site so that many foreigners continue coming to the site.

“Tourism is a goldmine but that can be achieved if places such as Hora Heritage Centre are well developed. We, therefore, appeal to the government to join us in making such places attractive to the outside world,” he said.

Minister of Local Government, Unity, and Culture, Richard Chimwendo Banda, said the government has always been ready to assist cultural events regardless of tribe.

“Cultural events are a platform for promoting culture and oneness as shown by how people from various countries and places have come to attend this event. So, we need to promote such events,’ said Chimwendo.

The 2024 edition of Umthetho was celebrated under the theme ‘Uniting against climate change under the 10-year reign of Inkosi Ya Makhosi V.

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