Tag Archives: Africa tourism

The open-border-policy that’s shaping African travel

While most regions endeavor to close their borders, Africa is striving to do the reverse by incessantly implementing an open-border-policy and enhancing collaboration. Towards the African Union (AU) Agenda 2063 policy document that outlines seamless borders, the launch of the African passport in July 2016, allows holders to travel visa-free to all 53-member states, is a milestone to behold.

According to Dr. Wouter Geerts, Senior Travel Analyst at Euromonitor International, as opposed to the US and Europe, where there are increasing calls for stronger border controls and barring certain travelers from entry into their respective countries, African leaders are seeing and using travel and tourism as an avenue for boosting the continent’s economic prosperity. Continue reading The open-border-policy that’s shaping African travel

Using online marketing to boost your hotel occupancy

"Don" Cheadle Jr.
Donald Frank “Don” Cheadle Jr. is famously known for his role as a hotel manager during the Rwandan Genocide in the 2004 movie “Hotel Rwanda”. A

An analysis by McKinsey Global Institute and reported by Infinite Potentials Consulting, forecasts that by 2025, Africa’s household consumer spending will reach US$2.1Trillion, a 45% increase from 2015. This presents promising business opportunities in a wide range of consumer-facing industries including hospitality. Hoteliers should therefore capitalize on this opportunity to boost hotel occupancy rate, using these online marketing strategies. Continue reading Using online marketing to boost your hotel occupancy

Tourism: More than just dining; a glance at the food plating art

Food Plate Arrangement
making sure your guests don’t just dine; stimulate their appetite and get them wowed by your visual food art.

The restaurant industry keeps evolving day after day, especially with the rise of millennials who will fore-go the trouble of self catering at home to enjoy a readily made meal at their favorite restaurant. With this trend comes competition among eateries to ensure they provide impressive services, not only on quality and quantity but also on presentation. After working hard in the kitchen to see to it that your customers are left to lick their fingers and crave to return for more, the last thing you want is a not so appealing plating that looks disorganized on the table. Here are a few plating hints by Jumia Travel, Africa’s leading online hotel booking platform, on making sure your guests don’t just dine; stimulate their appetite and get them wowed by your visual food art.

Clean up

The best way to start things off is to ensure the eating environment, whether in the restaurant or at home is clean and tidy; it goes a long way in giving a positive first impression. Place a vase of flowers if necessary to add a touch of style and arrange everything in its place. At this step, see to it that the table arrangement fits your guests’ needs and numbers to avoid a last minute rush for extra seats or sets of cutlery.

 

Chicken tonight
The Chicken Arrangement looks Great

Go plain on the plate color

You want to make sure every color in your dish is clearly visible and not interfered with by the flora patterns on the plates. Choose the right plate size depending on the portions you intend to serve; this provides for enough space to fit the meal without clumping it or leaving too much empty space on the sides.

Practice makes perfect

If it is your first time, do not wait until d-day to present your meal. Try it several times with friends and close family at home. If you are a professional hotelier, the opportunity may have presented itself during training. Master where the knives and forks are rightly placed; practice more and high chances are that you will thrill your guests with perfection.

Arrangement

The most important part in food plating is the arrangement of the different foods on the plate. Classical plating arranges the main elements of the meal on a clock style. Assume the plate is the clock and place the protein, which is usually the most sizable, between 3 and 9 o’clock. Starch/carbohydrates between 9 and 12 o’clock and vegetables of the same amount between 12 and 3 o’clock. This arrangement ensures that none of the dish overshadows the other and that each is accessible without necessarily trampling the others.

Make it colorful

Image Courtesy of Google
Image Courtesy of Google

Without overdoing it, make the dish as colorful as possible. Color in any instance catches the eye first and gets one excited to dig in and taste what they eye has already consumed.

Make it more appealing with decorations

Decorations can take any form as long as they are edible. From sauces, to parsley, lettuce, cherry tomatoes, fresh coriander, to the commonly used pieces of cut lemon; these add a special finish to the plating.

 

The most important takeaway is keeping your food presentation as simple as possible. Additionally, personalized service will make your guests feel special and appreciated, boosting customer retention for the restaurants. See your guests indulge with every of their senses and be proud of your impressive art in dish styling.

 

Josephine Wawira writes Jumia Travel

Embracing Domestic Tourism in Africa

Africa Tourism
Africa Tourism

For a long time, Africans have perceived traveling as non essential especially within the continent thus only reserved for the high net-worth persons. Attributed mostly to their supposedly low spending power, Africans are said to believe that money should be spent on ‘more important priorities’ which exclude traveling (in this case considered as leisure). Therefore, spending on travel is only for purposes of unavoidable occasions such as burial or wedding ceremonies either within or without the home country. Continue reading Embracing Domestic Tourism in Africa

Creating a better Africa; through the eyes of 4 celebrities

The number of celebrities from every corner of the world; young, old, male and female have significantly risen in the recent past, and so have welfare acts towards humanity. Whether as a cause of life or just a way of staying relevant in the industry, these selfless acts by some celebrities have no doubt contributed massively to the betterment of the world. And if this is anything to go by, then Africa has greatly reaped benefits from the benefactors. Jumia Travel, Africa’s leading online hotel booking portal, has compiled a list of celebrities who, in one way or another, have altruistically supported Africa’s mission of improving the lives of its people.

Angelina Jolie

Angelina Jolie
Angelina Jolie, has made a mark in the humanitarian world through advocating for an end to violence against children and women in conflict zones

The Academy Award winning American actress, filmmaker and humanitarian Angelina Jolie, has made a mark in the humanitarian world through advocating for an end to violence against children and women in conflict zones. As part of her mission, Jolie funded a girls’ school and boarding facility in Kenya’s Kakuma refugee camp which opened in 2005. In 2015, she opened the Zahara Children’s Center In Sebeta, Ethiopia, a facility that treats and educates children suffering from tuberculosis or HIV. She has also contributed to conservation and community development initiatives across Africa. In recognition of her efforts to ease the suffering of refugees across the world, Jolie was named the United Nations High Commission

for Refugees (UNHCR) Goodwill Ambassador on August 2001. She was then promoted to the position of a special envoy in April 2012. I have so much in my life. I want to be of value to the world – Angelina Jolie

 

Don Cheadle

"Don" Cheadle Jr.
Donald Frank “Don” Cheadle Jr. is famously known for his role as a hotel manager during the Rwandan Genocide in the 2004 movie “Hotel Rwanda”. A

Donald Frank “Don” Cheadle Jr. is famously known for his role as a hotel manager during the Rwandan Genocide in the 2004 movie “Hotel Rwanda”. As if having experienced firsthand the horrific events of 1994, the American actor, writer, producer and director, embarked on a mission to campaign for an end to the Darfur Genocide in Sudan. He co-authored a book titled “Not on Our Watch: The Mission to End Genocide in Darfur and Beyond” as well as ”The Enough Moment: Fighting to End Africa’s Worst Human Rights Crimes”. As a result of his humanitarian work for the cause of the people of Rwanda and Darfur, Don was awarded the BET Humanitarian Award and shared the Summit Peace Award by Nobel Peace Prize Laureates in 2007.

 

If people in this country think of Africa as a place with kids and flies swarming around their heads, then they won’t understand that these people are you and you are them – Don Cheadle

 

Madonna Ciccone

Madonna
Madonna Ciccone
The American singer, songwriter, dancer, actress and businesswoman, Madonna Louise Ciccone is one of the world celebrities who have impacted lives in Africa and beyond

The American singer, songwriter, dancer, actress and businesswoman, Madonna Louise Ciccone is one of the world celebrities who have impacted lives in Africa and beyond. From adopting two Malawian children to building community schools in the country, the epic singer has undoubtedly gained global recognition for providing thousands of children in Africa with an opportunity to access quality and affordable education. Her cause to end extreme poverty in the continent is also visible after co-founding “Raising Malawi”, a non-profit organization that supports other community-based organizations to provide nutritious food, clothing, shelter, education, medical care to vulnerable children and their families.

This, among other charity organizations she has founded, is evident of her love for Africa and especially its children. It is reported that after her recent visit to Kenya, Madonna will be partnering with the First Lady Margaret Kenyatta, in a bid to improve maternal health, girls’ education and fight violence against women.

I hope that I inspire women to believe in themselves, no matter where they come from; no matter what education they have; what particular background they originate fromMadonna

Lupita Nyong’o

It is time to ban sales of ivory worldwide and to consign the tragedy of the ivory trade to history - Lupita Nyong’o (Credit: Rappler.com)
It is time to ban sales of ivory worldwide and to consign the tragedy of the ivory trade to history – Lupita Nyong’o (Credit: Rappler.com)

One of our own, a child of Africa from Kenya, Lupita Nyong’o makes it to the list with her valiant efforts to curb ivory poaching. The Oscar-winning actress is the global elephant ambassador for international conservation organization WildAid, a platform she uses to advocate against the merciless killing of elephants for their treasured ivory. As a major tourist destination, Africa has suffered a big blow from illegal poaching and trade of endangered animals especially the elephants. Her efforts are in a bid to end this crisis in continent, whose result would be an increase of tourists to the wildlife destinations such as the Amboseli National park.
The ripple effect is likely to increase tenfold tourism revenue in African countries and thus contribute to the economic growth of the entire continent.
It is time to ban sales of ivory worldwide and to consign the tragedy of the ivory trade to history – Lupita Nyong’o (Credit: Rappler.com)

Credit: Josephine Wawira, Jumia Travel

What’s your rendition of travel? Here is mine

Josephine Wawira
What’s your rendition of travel?

We all have distinctive understanding and interpretation of travel; depending on our background, inquisitive characteristics and a gallivant eye. While most may be similar renditions, there is always that unique aspect of what travel means to each of us.

Why would you leave the comfort of your cozy home to go around the world in what sometimes are seemingly the most exasperating encounters? Even more astonishing, why quit a considerably lucrative job to spend your life savings globe-trotting? For me, an adventurous experience is simple; at least if not for the rest of my life, for that time when my whole being is intoxicated by the idea of travel. Continue reading What’s your rendition of travel? Here is mine

Dealing with a Liam Neeson ‘Taken’ scenario during travel

Liam Neeson
Neeson Goes Down The Rabbit Hole

When we take off for a vacation in our home country or abroad, we anticipate the best time of our lives as we relax and patch the holes dug in our lives by the world’s troubles. At the core, no one expects a misfortune during travel; yet sometimes we get hosed when we least expect. The worst case scenario can only be getting kidnapped on vacation and unless you have a Liam Neeson to rescue you, it is imperative to understand how you to deal with the nightmare if (Heaven forbid) it ever transpires. Continue reading Dealing with a Liam Neeson ‘Taken’ scenario during travel

Can the hotel industry survive terrorism challenges in Africa?

The hotel industry goes hand in hand with excellent security, as it is an integral part of the hotel’s success. In modern day, hotels invest heavily in security measures, given that lack of it can render both guests and staff susceptible to a glut of perils; not to mention damaging the hotel’s repute. Nevertheless, hotels offering accommodation in high security threat regions, despite their in-house acquiescence such as use of CCTV and camera control, face pervasive risks which require professional handling to avoid escalation.

 

The recent attack by al-Qaida at a beach in Grand Bassam, Ivory Coast, was a big blow to the West African country’s hotel industry, with effects likely to foil the government’s target of 1 million tourists this year. Reports show that over the past three years, the Ivorian government has invested 151 billion CFA, approximately $266,000 in hotels, in a bid to improve the industry and revitalize tourism. Attacks by gunmen in a hotel in Ouagadougou, the capital of Burkina Faso earlier this year, plus other terrorist attacks and politically instigated conflicts across African countries such as Mali, Somalia, Burundi, Chad, South Sudan – Juba, Central African Republic and north parts of Nigeria such as Borno; continue to undermine the African efforts of tapping revenue from the hotel and tourism industries.

 

While combined efforts from the United Nations Mission in Somalia (AMISOM), the government of Somalia and other organizations of good will to restore peace and security in the war torn country are seen to be gaining mileage, security concerns remain inevitable with frequent terrorist attacks from the notorious Al-Shabaab militant group.

Jazeera Palace Hotel is one of the most popular hotels located in Mogadishu, Somalia. The hotel bore the weight of terror in Mogadishu after it was struck by a suicide bomber in July 2015, causing massive destruction. In the aftermath of such a major security incident, in any given scenario, causes incredible loss of property and in some cases loss of life and lifelong injuries. Huge revenues are also lost to competitors who take advantage to advance their business while the victim takes time to re-build, if at all.

 

Speaking to Jovago.com, is Mr Justus Kisaulu and – the General Manager of Jazeera Palace Hotel, which re-opened in November 2015, notes that the security situation in Somalia and specifically Mogadishu is improving day by day. “Despite the negative publicity we get, sometimes we may go for months without any major incidence. Crime and terrorism has been largely deterred by mounting road blocks at various roads, intelligence led operation and professionally training the police force among other measures,” he explained.

 

Remarkably, Juliet credits local Nigerians for their trust and contribution in restoring the hotel industry in the region, which has for years been debilitated by the presence of Boko Haram. While uncertainties surround the future of the industry in Bauchi and other Nigerian states such as Borno which are still writhing against the insurgents, Juliet, like many other hotel stakeholders, remains optimistic that collective efforts will show light at the end of the tunnel.

 

Despite the security challenges, the hotel industry is defying all odds to remain relevant and competitive. Internet uptake in these terrorism prone countries has also contributed highly to revolutionizing the sector, with the use of online booking platforms such as Jovago and Expedia; which enable travelers to book their accommodation online. According to Jazeera’s GM, “Internet in these countries is so crucial because of the increase in International guests and does reduce human movement within the city, thus reducing risk of being targets. This is the driver of the business now and in the future.”

 

A report by the International peace Institute shows that, while last year saw Sub-Saharan Africa overcome a number of important challenges, it also saw the continuation and often the creation of social, political, and economic obstacles that will define the continent’s security outlook in 2016. Hopefully, concerted efforts to curtail terrorism which is a global threat, will pave way to the writing of a different script, with a positive outlook for the hotel industry in regions with high security threats.

 

 

Source: Josephine Wawira writing for Jovago

 

 

 

Jazeera Hotel is a proof of resilience and optimism of the hotel industry in the face of terror. The hotel’s occupancy rate remains high at roughly 80%, hosting mainly business people, government officials, government delegations, foreign diplomats and NGOs. Tewelde acknowledges that guests remain concerned about their security when on transit, prompting Jazeera to provide armored vehicles to mitigate the level of risk.

 

The hotel industry in Bauchi State in Northeast Nigeria has also reached its nadir from being targeted by Boko Haram insurgents. In spite of the spate of insurgency, Bauchi is bestowed with rich natural assets, being home to Ankara National Park and some of the best accommodation facilities in the area. Juliet Okere, the manager of Polycon Guest Inn in Bauchi, says the presence of security personnel in the recent past as a panacea to the insurgence menace has gone a long way in bringing calm in the state, thus boosting guests’ confidence to tour the area.

Foreign Investment in the African Tourism Market: Pros and Cons

African Tourism
African Tourism

Increasingly, Africa is at the forefront in promoting the tourism industry as a means of improving the continent’s economic development and reputation, not only among Africans but also among foreigners too. Africa has attracted and continues to lure foreign investors to its lucrative tourism sector. A foreign investor can either be an individual or a corporate group such as Accor Hotels, who are investing in tourism enterprises worldwide, including in Africa. While efforts to position Africa as a viable attractive investment destination for global investors continue, we cannot overlook the fact that this can have both positive and negative impacts. Continue reading Foreign Investment in the African Tourism Market: Pros and Cons