For a long time, Africans have perceived traveling as non essential especially within the continent thus only reserved for the high net-worth persons. Attributed mostly to their supposedly low spending power, Africans are said to believe that money should be spent on ‘more important priorities’ which exclude traveling (in this case considered as leisure). Therefore, spending on travel is only for purposes of unavoidable occasions such as burial or wedding ceremonies either within or without the home country. Continue reading Embracing Domestic Tourism in Africa →