Tag Archives: CIM

Business

Marketers Geared for 8th Annual Conference: With a Renowned International Marketer in attendance

MaraviPost
CIM Malawi Publicity Secretary Natascha Jere said the 3-day conference is expected to attract over 200 local and international delegates

Blantyre, August 7, 2019– The Chartered Institute of Marketing (CIM) Malawi Chapter has announced that it will be holding its 8th annual Marketer’s Conference from September 12 to 15, 2019 at Sunbird Nkoplola Lodge in Mangochi.

CIM Malawi Publicity Secretary Natascha Jere said the 3-day conference is expected to attract over 200 local and international delegates and will be held under the theme Global Trade and Digital Marketing.

“We are expecting participants from Malawi and Zambia to attend this year’s conference which will feature content authorities in topical areas such as Cyber Intellectual law, the Future of financial services, Analytical and Quantitative Marketing and the latest trends in Global Trade,” said Jere.

Jere disclosed that the key note address will be delivered by renowned Marketer and motivational speaker; the South African born former Chief Marketing Officer for Nike in Africa Thebe Ikalafeng.

“Our aim as CIM in Malawi is to continually equip our members with the most up to date skills and information in order to ensure the growth of the Marketing profession. To this end, each year we make sure to identify relevant authorities to address the members,” explained Jere, adding,” This time around we are confident that members will be thrilled with the selection of seasoned speakers,”.

The other speakers expected to present this year include TNM Plc’s Chief Executive Officer Michiel Buitelaar, My Bucks Bank Chief Executive Officer Zandile Shaba and Cyber Law Expert Innocent Kalua.

During the conference Marketers will also hold their Annual General Meeting and visit one of their main Corporate Social Investment Projects, Nkope School for The Blind.

Jere said the conference accords marketers a rare opportunity to network, engage on professional issues and explore home grown solutions for the advancement of the marketing profession in particular and local economy in general.

Jere concluded by calling upon all CIM members, individuals and companies to attend the conference in order to broaden their professional development and contribute towards the socio-economic agenda of the country.

About The Chartered Institute of Marketing (CIM) Malawi

Established and incorporated in 2010 as a trust under the Companies Act of the laws of Malawi, CIM Malawi is Malawi’s only formal association of professional Marketers that are both in and out of practice. The association’s goal is to uplift the marketing profession to levels that influence the national agenda and development

Technology

CIM in digital marketing… drive to deliver digital marketing training

Maravi Post Reporter 1 Comment
Isabel Kachinjika
CIM – Malawi Chapter General Secretary Isabel Kachinjika

Blantyre- March 13, 2019– Realizing the importance of digital marketing in promoting businesses Chartered Institute of Marketing (CIM) Malawi is conducting training for businesses scheduled to take place from March 28-29, 2017 at Game Haven Lodge.

CIM – Malawi Chapter General Secretary Isabel Kachinjika who also Heads the Training and Development Committee said all is set for the Digital Marketing training which is expected to attract seasoned marketers from different parts of the country.

The training will be conducted by Gravity, a subsidiary of Virtual Solutions, who bring with them a wealth of knowledge in the area of digital marketing.

“One of the mandates of the Chartered Institute of Marketing (CIM) Malawi is to ensure that marketers in Malawi are equipped with the relevant skills and knowledge for them to make a meaningful impact in their profession. It goes without saying that digital marketing has become an integral part of how businesses communicate and engage with their customers. This is why we have decided to facilitate this training,” said Kachinjika.

Kachinjika said Digital marketing enables businesses to create a competitive advantage through targeted communication while also providing the customer a platform to engage the organization.

“This training aims at enabling organizations and businesses to maximise the power of digital marketing in order to increase their visibility, relevance and build customer loyalty. There are many benefits to digital marketing as compared to traditional marketing which include the ability to target campaigns to a specific audience, a platform for customers to immediately respond to the advert and more reasonable costs per thousand. Moreover, with digital marketing you find the customers where they are; on the mobile phone, laptop or computer,” she said

Moving forward Kachinjika said CIM –Malawi will continue to look at the market trends and member training needs with the aim of offering more training throughout the year.

“This is a once in a lifetime opportunity for participants to learn new skills and experiment with new techniques which can transform their organizations and personal businesses,” she noted.

The training content includes Formulating Social Media Strategy, Formulating Social Media Policy, Building Community Relationships & Engagement on Social Media among others