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Africa’s Creative Heavyweights Unite to Shape a Stronger Global Story of the Continent

Opportunity Africa launches pan-African Creative Council backed by leading communications, media and brand leaders

ADDIS ABABA, Ethiopia, 26 March 2026 -/African Media Agency(AMA)/ – In line with Agenda 2063, the Opportunity Africa initiative has launched its Creative Council, bringing together Africa’s leading communications, media and marketing leaders to advance a narrative that contributes to building The Africa We Want.

It is a pan-African platform and movement designed to shift how the world sees Africa and how Africa sees itself, by amplifying the people, stories and institutions already shifting perceptions. It is a shared platform that brands, institutions and storytellers can align around to communicate a stronger, more unified story of Africa.

At a time when the global order is shifting and competition for capital, influence and attention is intensifying, perception matters as much as facts. For Africa, image is no longer a soft issue. It is a strategic one. The Creative Council has been established to help ensure Africa is defined by those building it.

The Council brings together senior leaders who have shaped narratives at national, regional and global levels. Their role is to guide the creative direction of the initiative, connect it to their continent-wide networks and ensure the initiative remains credible, relevant and culturally resonant across markets.

“This is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. In line with the mandate of the African Union Commission’s Information and Communication Directorate, this work will strengthen how we communicate the Union’s priorities and amplifies Africa’s voice. We encourage more partners to join this growing movement.” Faith Adhiambo, Communication Officer, Agenda 2063 African Union.

“It is a privilege for Africa No Filter to serve as secretariat and help steward this forward. It is unprecedented to see this level of expertise and collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent,” said Moky Makura, Executive Director of Africa No Filter and co-chair of the Council.

Initial members of the Creative Council include senior leaders from TRACE, Africa Practice, the African Union, Brand South Africa, IC Publications, Alpha Media Holdings, X3M Ideas and other leading institutions across the continent.

View the campaign video here.

Distributed by African Media Agency (AMA) on behalf of Africa No Filter

About Opportunity Africa
Opportunity Africa is a pan-African movement working to reframe Africa as a continent of opportunity, progress, innovation and creativity. Convened by Africa No Filter, Brand Africa and partners including the African Union, it brings together brands, institutions, storytellers and communities to build collective momentum behind a more confident and opportunity-led story of Africa. www.opportunityafrica.africa

About Africa No Filter
Africa No Filter is an advocacy organisation working to shift stereotypical narratives about Africa and support a more balanced, dynamic and accurate understanding of the continent. Through community building and advocacy, it supports storytellers to tell richer, more nuanced stories that reflect Africa’s progress, agency and potential. Africa No Filter is a donor collaborative funded by Ford Foundation, Andrew W. Mellon Foundation, Luminate, Hilton Foundation and Hewlett Foundation. www.africanofilter.org

Members of the Creative Council
Addis Alemayehou – Chairperson, Kazana Group; Co-founder and CRO, Dodai
Adebola Williams – Co-founder, RED | For Africa
Leslie Richer, Director, Information and Communication African Union
Faith Adhiambo – Communications Officer, Agenda 2063
Fareed Khimani – Communications Adviser, Office of the Cabinet Secretary, Ministry of Agriculture and Livestock Development, Kenya.
Gina Din-Kariuki – Founder and Executive Chair, The Gina Din Group
Kwame Senou – Founder, The Holding Opinion (THOP)
Malik Shaffy Lizende – Founder, 63 Inc
Moky Makura – Executive Director, Africa No Filter
Omar Ben Yedder – Group Publisher and Managing Director, IC Publications
Richard Kiplagat – Senior Stakeholder Relations Adviser, Africa Practice
Samuel Onyemelukwe – Group Business Development Director, TRACE
Sophie Masipa – CEO and Brand Strategist
Steve Babaeko – Founder, X3M Ideas
Terhas Berhe – Founder and Managing Director, BrandComms
Thebe Ikalafeng – Founder Brand Africa
Thoko Modise – General Manager: Communications, Brand South Africa
Tim Ekandjo – Branding, Marketing, Communications and Sustainability Officer, MTC Namibia
Tola St. Matthew-Daniel – Founder, Kairos & Tola
Tosin Adefeko – Founder and CEO, AT3 Resources
Trevor Ncube – Founder and Chairperson, Alpha Media Holdings

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Africa No Filter announces inaugural Council as it expands its reach on the continent and beyond.

DAKAR, Senegal, 09 December 2025-/African Media Agency(AMA)/-It takes a village to shift a narrative — and Africa No Filter’s village just got stronger.


Africa No Filter (ANF) today announced the formation of its inaugural Council: a collective of eight highly respected leaders whose expertise spans media, finance, philanthropy, law, advocacy and research. Their appointment signals a new chapter for the organisation, which is now an independent, African-led and registered entity in Mauritius after five years as a U.S-based project.

The ANF Council brings together people who have not only excelled in their fields, but who Moky Makura, Executive Director of Africa No Filter, deeply admires for the way they show up for the continent.

“Narratives shape everything, from policy and reputation to investment and opportunity,” Makura says. “As Africa No Filter steps into this new era of independence, this Council strengthens our governance and sharpens our strategic direction. These are people who understand the stakes, believe in Africa’s potential and are committed to ensuring that Africa tells its own, more truthful story.”


Over the last five years, Africa No Filter has committed more than US$7.5 million to the African creative and media ecosystem, supporting storytellers, researchers and platforms that challenge reductive, outdated portrayals of the continent.

Its work has attracted some of the world’s most influential funders, including the Gates Foundation and the Mastercard Foundation, alongside its founding funders – the Ford Foundation, Luminate and the Hilton Foundation, Hewlett Foundation, and Mellon Foundation – who continue to support ANF’s mission to shift global narratives about Africa.

At this pivotal moment, the Council will serve as a strategic sounding board and leadership body, strengthening governance, accelerating impact and expanding the organisation’s reach on the continent and beyond.


The members of the 2025 Africa No Filter Council are:

Richard Addy — a multi-award-winning strategist and co-founder of international audience strategy consultancy AKAS, recognised as one of the world’s Top 100 media experts.

Nousrath Bhugeloo — a seasoned senior executive in financial services and Executive Director and Chairperson at Nexus Global Financial Services.

Yacine Djibo — Founder and Executive Director of Speak Up Africa, whose advocacy has reshaped policy conversations on health, sanitation and sustainable development across the continent.

Ferdinand Mokete — Director at KPMG South Africa and MBA lecturer at Wits Business School, representing the next frontier of African economic leadership and governance excellence.

Françoise Moudouthe — CEO of the African Women’s Development Fund and founder of Eyala, an online platform amplifying African feminist voices.

Nicolas Pompigne-Mognard — Franco-Gabonese entrepreneur and founder of APO Group, an award-winning pan-African communications consultancy and press release distribution service, listed among the Top 100 Most Influential Africans in 2023 and 2024.

Anshi Saminaden — Senior Legal Counsel at the African Leadership University, renowned for her leadership in institutional governance, negotiation and investment management.

Natasha Kofoworola Quist — Founder of Quest Advisory Africa, with over 25 years’ experience spanning humanitarian work, conservation, philanthropy and the private sector.

Each member brings a distinct lens, yet all share a common conviction: that Africa’s story must be told more fully, more fairly and by Africans themselves.

Yacine Djibo believes the future narrative must finally reflect reality — “a continent of creativity, innovation and possibility, where African voices define the story and inspire confidence, investment and ownership from within and beyond the continent.”

For Nicolas Pompigne-Mognard, countering stereotypes is not only ethical, but strategic. By promoting authentic stories of progress, he says, “the media can unlock investment and help transform Africa’s economic prospects.”

Anshi Saminaden echoes this, pointing to the power of authentic storytelling to “direct investment and support to where they are most needed, unlocking Africa’s human power and transformation.”

Nousrath Bhugeloo noted that strong governance is part of how Africa tells its story, and that ANF’s commitment to building resilient, African-led institutions is as important as the narratives it amplifies.

With strengthened governance, expanded continental expertise and a growing global footprint, Africa No Filter’s transition to an independent entity marks far more than an organisational change. It is a statement of intent: a new era in which Africa commands its own narrative, on its own terms.

Distributed by African Media Agency (AMA) on behalf of Africa No Filter

About Africa No Filter

Africa No Filter is an advocacy organisation dedicated to shifting stereotypical narratives about Africa by supporting storytelling that reflects a dynamic continent of progress, innovation and opportunity. It exists to counter narratives that reduce Africa to poor leadership, poverty, corruption, disease and conflict, and to amplify more accurate, balanced and empowering stories. For more information, visit www.africanofilter.org.

Enquiries:
Lerato@africanofilter.org

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Rare discussion on relationship between donors and activists

South African Civil Society
Rare discussion on relationship between donors and activists

“Sixteen years ago HIV was real. We were all committed. But now things have changed. This is mostly because funding for AIDS has dwindled. To what extent can civil society organisations make donors listen and recommit to funding the AIDS response?”

That was the observation made by Itumeleng Komanyane, manager of Sonke Gender Justice’s International Programmes and Networks unit, which co-ordinates the MenEngage Africa alliance work on gender justice across the Africa region. She was speaking during a lunchtime panel discussion dubbed “A candid conversation between donors and activists committed to social justice” at the 21st International AIDS Conference in Durban, on Monday, July 18th 2016. Continue reading Rare discussion on relationship between donors and activists