Football Star Ronaldo Enters Into Surprise Partnership with XTrade

Celebrity ambassadors can do a lot of good for a brand’s image and outreach, and in the social media age, working with a popular star can also gain a brand access to legions of avid Twitter and Instagram followers. Of course, often certain stars have an obvious link to a brand – beautiful Hollywood actresses can become the face of a make up brand, rock stars advertise music related products, and athletes, generally, endorse things like sports drinks, fitness clothing, and sports video games. However, sometimes a more unusual pairing comes along in the marketing world, and often, this can lead to interesting things.

Finance Meets Football

One such strategic partnership that has just been announced, is that of four times golden boot winner and international soccer star Cristiano Ronaldo, and financial trading platform XTrade.

CR7 Is XTrade’s New Brand Ambassador

Cristiano Ronaldo is a footballer at the top of his game, with four golden boots under his belt as well as numerous other accolades from a career that have seen him play for his national team Portugal in World and European Cups, and for legendary clubs Manchester United and Real Madrid. You may not automatically associate him with finance, but in fact, he makes a lot of sense as ambassador for XTrade. He represents an affluent, jet set lifestyle which is a big aspirational draw for online investors, and his image is one of a successful, driven person who loves to win – one that carries over well into the trading world. The connection between XTrade as a brand and Ronaldo as a person is best explained by Xtrade’s own head of operations, Mike Leigh, who commented in a press release announcing the deal.

“We are very excited to have Cristiano Ronaldo as our partner. We recognise strong similarities between us, as we both strive to be the number one performers in our fields. This partnership signifies an opportunity to support one of the world’s most exciting talents while promoting our market-leading and innovative online CFD trading products globally, increasing our international presence.”

Ronaldo’s Reach

As well as having a public image and star identity that works well with XTrade’s position as the market leader for mobile CFD trading – they currently have the most used app in their sector – Ronaldo also brings to the table his enormous social media presence. Between Twitter, Facebook and Instagram, Ronaldo was the first professional sports person to reach 200 million followers, and his fan base is well distributed worldwide. Ronaldo’s international appeal will be another factor that makes him the ideal choice for XTrade brand ambassador, given the company has bases in 13 global locations and supports 38 languages on its online platform.

Cristiano Ronaldo will certainly help expose a far bigger market to XTrade’s services, and perhaps introduce some of his supporters to the concept of CFD trading when they may otherwise have never thought about doing it. It is a pairing that may seem strange at first glance, but actually makes a whole lot of sense!

Facebook:

Twitter:

I’m delighted to become the official ambassador of @XTrade . Join me! https://t.co/zjThlQN14M #XTrade pic.twitter.com/pAeI15Xs2f

— Cristiano Ronaldo (@Cristiano) April 4, 2016

Maravi Post Reporter

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