Tag Archives: digital marketing

AMA, Business, Technology

Truecaller Ads Platform Now Directly Available to Advertisers in South Africa and Kenya via 365 Digital

MaraviPost

NAIROBI, Kenya , 27 February 2026-/African Media Agency(AMA)/-Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetization ecosystem across South Africa and Kenya.

The collaboration marks a significant milestone in Truecaller’s Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment to building strong regional partnerships. By integrating Truecaller’s scale, first-party insights, and high-impact ad formats with 365 Digital’s deep market expertise, the partnership aims to unlock new value for advertisers in the region.

Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both markets. The partnership will enable brands and agencies to activate premium, data-driven advertising solutions at scale, combining Truecaller’s platform intelligence with strong local market execution.

“South Africa and Kenya are strategically important to Truecaller’s long term growth in Africa,” said Hemant Arora, Vice President & Global Head Truecaller Ads Business. “Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights, and tailored solutions to successfully achieve their media, marketing, and business objectives. Our collaboration with 365 Digital brings this proven global offering to advertisers and agencies in South Africa and Kenya, strengthening our local footprint.”

Commenting on the partnership, Julian Jordaan, CEO at 365 Digital, said, “We are excited to partner with Truecaller and bring its powerful, trust-led advertising solutions to brands across South Africa and Kenya. At a time when establishing brand trust has become almost paramount, Truecaller’s unique position at the intersection of communication and utility presents a strong opportunity for advertisers to connect meaningfully with consumers. We look forward to working closely with the Truecaller team to drive innovation, deliver measurable results, and create long-term value for our clients.”

As part of the partnership, 365 Digital will lead local sales and advertiser engagement for Truecaller Ads. Advertisers will gain access to a portfolio of high-impact, mobile-first ad placements.

Looking ahead, the partnership reflects Truecaller’s broader international growth strategy, focused on strengthening regional monetization through trusted local partners. By expanding its direct sales footprint and deepening advertiser relationships across Africa, Truecaller continues to build a sustainable, high-impact advertising ecosystem for brands and users alike.

Distributed by African Media Agency (AMA) on behalf of Truecaller

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit https://advertisers.truecaller.com for more information.

The post Truecaller Ads Platform Now Directly Available to Advertisers in South Africa and Kenya via 365 Digital appeared first on African Media Agency.

AMA, Business

Yango Côte d’Ivoire Appoints African Media Agency as Its Communications Partner

MaraviPost

ABIDJAN, Côte d’Ivoire, 7 October 2025 – African Media Agency (AMA), a leading pan-African communications and public relations firm, is pleased to officially announce its collaboration with Yango Côte d’Ivoire, which began in February 2025.

This partnership reflects Yango’s commitment to strengthening its presence in Côte d’Ivoire and supporting its growth through a structured corporate communication strategy and targeted media initiatives. AMA is leveraging its expertise to highlight Yango’s local initiatives and position the brand as a trusted technology partner for Ivorian communities.

“Our mission at AMA is to support innovative organizations that are driving meaningful and lasting change across Africa. By partnering with Yango Côte d’Ivoire, we aim to amplify the impact of its commitments and raise awareness of its solutions tailored to local realities,” said Eloïne Barry, Founder and CEO of African Media Agency.

Since February, AMA has been implementing a public relations and corporate communication strategy to support Yango’s various activities, with a particular focus on media engagement, awareness campaigns, and the promotion of the company’s social and economic initiatives.

Through this collaboration, AMA reaffirms its role as a trusted partner for technology companies operating in Africa, while continuing its mission: to provide organizations with the tools to effectively reach their audiences through credible, strategic, and contextually relevant communication across the continent.

About African Media Agency (AMA)
African Media Agency is a pan-African integrated communications agency that combines public relations, creative services, and digital marketing. With offices in New York, Abidjan, Kampala, and Johannesburg, and a presence in 28 African countries, AMA helps its clients tell their stories with impact and engage their target audiences effectively.

Press Contact
Roland Klohi
roland@africanmediaagency.com

The post Yango Côte d’Ivoire Appoints African Media Agency as Its Communications Partner appeared first on African Media Agency.

Business, Lifestyle

“Digital Marketing key to business profitability”

Maravi Post Reporter

Isabel Kachinjika
Adopt digital marketing- CIM – Malawi Chapter General Secretary Isabel Kachinjika

Chartered Institute of Marketing – CIM Malawi Chapter says digital marketing has a great potential for business growth and profitability.
CIM – Malawi Chapter General Secretary Isabel Kachinjika who also Heads the Training and Development Committee said this at the side line of a two day training for businesses on digital marketing held at Game Haven Lodge.
“As CIM we feel that even though you are using the existing principles of marketing where you are getting insights from customers or developing different products I think you cannot avoid using digital marketing because that is the direction in which this world is going for you to compete on national or even international platform,” said Kachinjika.
Kachinjika said, “You will agree with me that more and more will find lots of businesses even small medium enterprises are using the digital space such as Facebook to promote their products because they have seen its benefits. You are able to have a sponsored advert and be able to reach out to thousands of people at a minimal cost for as little.”
She said Digital marketing enables businesses to create a competitive advantage through targeted communication while also providing the customer a platform to engage the organization.
“The direction that business is taking at the moment we can see that we are actually operating in a global market where I can sell my products to someone in another continent and create awareness on what I am doing throughout the world so it is very important that any business whether you are selling a product or creating awareness to maintain a consistent digital platform,” she said.
She said the training was organised to enable organizations and businesses to maximise the power of digital marketing in order to increase their visibility, relevance and build customer loyalty equip marketers
“We want to make sure that marketers in the country are equipped in line with the different trends in our profession so at the moment one of the key things when we look at marketing is the introduction of digital marketing. We have seen that a lot of businesses have started doing things in the space of digital marketing but we felt that as CIM it’s our responsibility to equip marketers so that they are able to use this space more effectively, to be able to increase their visibility and have a better return on the investment,” said the CIM Secretary General.
One of participants Old Mutual Malawi Marketing Specialist Eric Mataka said various businesses need to adopt digital marketing in their operation because the world is changing and everything has been digitalised.
“We don’t want to be left behind, if we are to compete with other companies both locally and internationally we need to learn how other people are doing it and apply it here so that we can develop our country,” Mataka said.
training which is expected to attract seasoned marketers from different parts of the country.
The training will be conducted by Gravity, a subsidiary of Virtual Solutions, who bring with them a wealth of knowledge in the area of digital marketing.

Technology

CIM in digital marketing… drive to deliver digital marketing training

Maravi Post Reporter 1 Comment

Isabel Kachinjika
CIM – Malawi Chapter General Secretary Isabel Kachinjika

Blantyre- March 13, 2019– Realizing the importance of digital marketing in promoting businesses Chartered Institute of Marketing (CIM) Malawi is conducting training for businesses scheduled to take place from March 28-29, 2017 at Game Haven Lodge.

CIM – Malawi Chapter General Secretary Isabel Kachinjika who also Heads the Training and Development Committee said all is set for the Digital Marketing training which is expected to attract seasoned marketers from different parts of the country.

The training will be conducted by Gravity, a subsidiary of Virtual Solutions, who bring with them a wealth of knowledge in the area of digital marketing.

“One of the mandates of the Chartered Institute of Marketing (CIM) Malawi is to ensure that marketers in Malawi are equipped with the relevant skills and knowledge for them to make a meaningful impact in their profession. It goes without saying that digital marketing has become an integral part of how businesses communicate and engage with their customers. This is why we have decided to facilitate this training,” said Kachinjika.

Kachinjika said Digital marketing enables businesses to create a competitive advantage through targeted communication while also providing the customer a platform to engage the organization.

“This training aims at enabling organizations and businesses to maximise the power of digital marketing in order to increase their visibility, relevance and build customer loyalty. There are many benefits to digital marketing as compared to traditional marketing which include the ability to target campaigns to a specific audience, a platform for customers to immediately respond to the advert and more reasonable costs per thousand. Moreover, with digital marketing you find the customers where they are; on the mobile phone, laptop or computer,” she said

Moving forward Kachinjika said CIM –Malawi will continue to look at the market trends and member training needs with the aim of offering more training throughout the year.

“This is a once in a lifetime opportunity for participants to learn new skills and experiment with new techniques which can transform their organizations and personal businesses,” she noted.

The training content includes Formulating Social Media Strategy, Formulating Social Media Policy, Building Community Relationships & Engagement on Social Media among others