Africa’s internet penetration rate stands squarely at approximately 27%, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit.

There are some players, such as travel operators that are already in the forefront; which according to one its CEO Paul Midy, his company is keen on using technology to revolutionize how people travel. This is for instance, through incorporating revenue management systems, which create a smooth booking process for both the customers and hotel partners. Continue reading Harnessing the power of technology to benefit African tourism businesses →