In a private and confidential document titled ‘Brand Identity Strategy Concept Note:
An NPV Approach’, Malawi Congress Party (MCP) has revealed its worry over the declining image of President Chakwera who just a year ago was elected to office with an overwhelming majority of votes when Malawians showed former President Peter Mutharika the exit door in the 2020 fresh elections.
The MCP amateur strategists have acknowledged that slowness, incompetence, and lack of decisiveness have contributed to Chakwera’s loss of popularity in the shortest period in Malawi’s democratic history. What they have not included in their analysis is the contribution of unprecedented rise in corruption and scandals to Chakwera’s unpopularity.
The taxpayers funded MCP strategists have also not included Chakwera’s hypocrisy on nepotism and back tracking on key promises, factors that have hugely contributed to Chakwera’s qualification as a one term president.
Perhaps one of the most humiliating things in the secret document is the correct admission that MCP’s alliance partner, UTM is fast and better at political spinning and analysis on social media. The document has also acknowledged that Vice President Dr Saulos Chilima is professionally and well covered
on social media.
The MCP trainee strategists have also bemoaned the embarrassing performance of its so-called social media team that consists of illiterate individuals who would better perform as gule wamkulu dancers at Chakwera’s political rallies than on political analysis and spinning.
The strategists have also noted that President Chakwera has lost renowned social media commentators who supported him on his way to state house. All this confirms that President Chakwera is under pressure from daily criticism on his performance. What his wannabe strategists don’t understand is that Malawians had high hopes on Chakwera and can only be impressed by timely delivery of promises including stopping stealing of their tax money currently being spearheaded by state house and the office of president and cabinet.
It is not surprising to note that not all is well in the country. Play-back when the current leader was in opposition – all he knew was to oppose everything although it was for the good of the nation. Right now he is at the helm steering the ship but unfortunately heading the wrong direction. His priorities are upside down just like his cheerleaders say “Bola tinachotsa DPP” – his focus is to finish anything resembling DPP and along the way he has completely lost the plot. Him being the main actor, he doesn’t know whether he is coming or going; the job is too big for him. As such it will be Malawians who will feel the blunt of indecision as seen since he accidentally saw himself at the peak. Malawians should learn to live with the choices they made until 2025. Bola moyo ngati Covid-19 atikomere mtima. Leadership can’t be forced on an individual nor can it be taught. These trial and error administrations will not work. Malawians need to think before we capsize.
That is a correct observations but Malawians never know what is good for them. Saulos Chilima is also in nomands land. Not Know what he should do