If you are a new business owner, you have had that persistent advice on the need for a business card. And if existing in business, the lingering thought of how to design a business card.
Well, we all need a creative bone to design anything that is worth a second glance by our recipients. It may, however, be challenging if you have run out of creative ideas or you’re not feeling creative at all.
Read on as I share tips on how to design that ripe die-cut business card.
1. Keep the information on the card light.
Although contact information plays a major role in a business card, the information you place on it is crucial for appearance. The common phrase “less is more” wouldn’t be more expressive.
In comparison to the past way of designing a business card, information placed on contemporary die-cut business cards has morphed. We currently are in an information age where one can Google your information even if you had it jolted down on the card, therefore, do not overcrowd your card with too much information. Rather, place what is necessary.
Study your target audience to know what their preferred mode of communication is. For example, you can swap your phone number for your website or include your social media profiles if necessary.
2. Have a running theme throughout your business card.
This theme should stem from your logo and overall brand. Your business card is a representation of your overall brand and prospects can judge your business based on how you present your card before interacting with you.
Take into consideration your brand colors, typeface, and layout then tie them in together to represent the message you are communicating and your brand theme.
3. Choose contrasting colors on the front and back of the card.
This is in line with the overall theme and brand colors you choose to use on your die-cut business cards. The front and back colors of the card should complement each other. For example, you can use a black color background to compliment your white font color background, etc.
4. Do test prints of your logo and text size for legibility.
It takes less than ten seconds to make an impression on your prospect. Therefore, how articulate your logo and text size are, is a major determining factor on whether you will land that business or not.
Use legible font type and size. Business card printing helps you determine if the text is legible on your card against your background color. Additionally, your logo should be amplified as it serves as a representation of your brand.
5. Set your die-cut business card to CMYK color mode for printing and set it to 300ppi to capture the details.
Why does it matter?
Chefs know that people first taste the food with their eyes before it lands on their mouth that is why they place much thought on its presentation. As it is with culinary arts, so it is in the business world. Your business card serves as a contact point and a representation of your overall brand image.
By it, your future prospects judge whether they would invest in your business or not before engaging with the intricacies of the business. Therefore, getting the right design for your die-cut business card is crucial.
It takes less than ten seconds to make a first impression; therefore, you have to make it count!
Size and shape
Die-cut business cards are unique and custom-made cards that help you get out of the mundane square-shaped business cards. They set you on an edge against your competitors.
There is no limit to the shape and size of a die-cut business card. However, the shapes below offer a sophisticated look:
Leaf design cards
Ovals and circles cards
Cards with rounded corners
Cards with one rounded corner
Half-circled shaped cards
Wondering what size is a business card? A business card size is 2” x 3.5”. However, you can also customize your business card to suit your unique brand type.
Typeface
A typeface refers to a group of letters, characters, or numbers that share the same design. A majority of organizations use traditional typefaces like Times New Roman, Arial, and Helvetica.
However, why fit in while you can stand out. Feel free to experiment with different typefaces that cause your business card to stand out. You can also use a customized typeface or a handwritten one to bring in a personal touch.
Organize your information
Presentation is crucial for your business card; hence your information should be presented in an orderly manner so that your recipient won’t get lost in between information.
Also, avoid any unnecessary information that overcrowds your business card. Remember, less is more.
Your logo
Your logo stands as a representation of your brand image on the business card. You, therefore, have to ensure it’s not lost in between the information but stands out.
How you present your logo on the business card says a lot also about your personality. It should take a larger portion of your business card.
Include a call to action
A call to action on your business card guides your future and potential clients on what to do next.
We can all agree that getting the right design for your die-cut business card, although seemingly insignificant, is crucial for sales and boosting your brand image. Woo your prospects with a seller business card.
How did you benefit from this? Share your thoughts in the comment section below.