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Jaguar Puts New 16my XJ To The Test In Mumbai Dabbawalla Delivery Challenge

• The new Jaguar XJ goes head-to-head with the train, bus, bike and foot delivery system of Mumbai’s famous lunch delivery system run by the Dabbawallas
• InControl Touch Pro navigation system helps steer car through traffic while a rare train delay hampers Dabbawalla on the traditional route
• Improved levels of interior comfort coupled with the new infotainment system gives Dabbawalla a unique new experience of

Mumbai
• New, fun short film shows the race in action is available to view and share here:

 

South Africa, Pretoria, 7 January 2015 – Jaguar tested the new InControl Touch Pro system in its latest XJ by taking on Mumbai’s acclaimed Dabbawalla delivery system in a race through congested city streets.
Many workers in Mumbai rely on Dabbawallas to collect their home-cooked meals from home and have them delivered at work. The meals are packed into in small ‘tiffins’ or ‘dabbas’. These highly efficient couriers operate on a complex relay transport system involving trains, buses, bikes and even travelling on foot.
But one lucky Dabbawalla was given the chance to ride in luxury when the new Jaguar XJ picked him up, swapping a hard bike saddle and noisy streets for leather massage seats and the new InControl Touch Pro infotainment system. The driver used the new navigation system to help steer through traffic as his rival Dabbawalla took the traditional route.

The Dabbawalla said: “It was a very different experience to the one I am used to! The only massage I normally get is from the bumps in the road! Those seats were amazing. And I never knew Mumbai could be so quiet – it was like a different world inside the car.

“It was a serious race too. We have a very well developed system here; one that many say is impossible to beat. But somehow the XJ won! The navigation system was a big help, but we were also lucky because the other Dabbawalla got stuck with a rare train delay.”

Founded in 1890, the Dabbawalla system, once subject to a Harvard Business School study, is a business miracle. Low cost, highly efficient and environmentally friendly, there is no use of any IT system or even cell phones, yet mistakes are extremely rare. Logistics expert Federal Express even sent its employees over to learn from the system.

Aside from a unique weight-bearing jacket, which helps carry multiple loads using supports from lightweight but sturdy aluminium (the metal used for the body of the new XJ), new technology has done nothing to better the system. Now, approximately 5 000 Dabbawallas move more than 130 000 lunches per day, six days a week, 52 weeks a year.

Ever-present heavy traffic makes moving through the city streets a challenge, which is why the system is of such benefit. But on a course designed to give close competition even with the road congestion, the navigation system allowed the XJ to reach its destination with time to spare.

The InControl Touch Pro infotainment system features a high-performance quad-core processor and runs on state-of-the-art, ultra-fast Ethernet networking technology that offers data transfer rates of up to 1000Mbit per second. Combined, these technologies deliver incredible graphics with pinch and zoom functionality, offer fast response times and help to future-proof the system for significant upgrades in functionality over time.

“We were privileged to gain an insight into the Dabbawalla business through this activity, and it really showed us how efficient this kind of process can be, even without the use of modern technology,” said Jaguar spokesman, Ian Hoban, Vehicle Line Director.
“In the race, the new XJ proved to be more than comfortable in the city streets. Despite its size, it is nimble, manoeuvrable and dynamic and that helped it cut through traffic with ease. The revolutionary technology in the new InControl Touch Pro system also made a big difference, both from a guidance perspective and in allowing the Dabbawalla to ride in comfort.”
The 2016 Jaguar XJ will go on sale in Jaguar’s sub-Sahara Africa markets in March. Pricing will be confirmed closer to the time. InControl Touch Pro will be made available as an option in the second half of this year.

 

https://www.youtube.com/watch?v=51u506tmLYk&feature=youtu.be

Maravi Post Reporter
Maravi Post Reporterhttps://www.maravipost.com/
Op-Ed Columnists, Opinion contributors and one submissions are posted under this Author. In our By-lines we still give Credit to the right Author. However we stand by all reports posted by Maravi Post Reporter.
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