Thursday, February 2, 2023
HomeRegionalTop NewsAirtel, Trace & Akon on the Hunt for Africa's Music Talent

Airtel, Trace & Akon on the Hunt for Africa’s Music Talent

Nairobi, Kenya, September 26th, 2014: Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across Asia and Africa, has today partnered with TRACE Music Star and global recording icon Akon to roll out the largest mobile musical competition in Africa.

 

Dubbed Airtel TRACE Music Star, the competition will be rolled out across 13 Countries in francophone and anglophone Africa where Airtel has a presence (Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Nigeria, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo (DRC) and Gabon). The best singing talent in each territory will be identified, rewarded and put in competition with the best singing talents of other participating territories to run for the Title of best African Music Talent. The overall grand prize comprises of a recording deal with Kon Live, a distributed label through Universal Music Group, and an intense mentorship programme with Akon in the United States of America.

“I am pleased to join Trace to develop innovative ways in which to identify and nurture dynamic music talent throughout the continent. The intersection between technology and artist development is elevated by the presence of this ground-breaking music competition concept,” stated Akon.

The six months competition is expected to begin in early October 2014; to participate, contestants will need to call in a short code number with their mobile phones, record their songs to stand a chance to become the next big music star in their country and possibly across Africa and the world. The platform also provides an option to rehearse on a phone karaoke that scores the performance.

“This initiative is in line with Airtel’s commitment to unleash the potential amongst our youth to enable them achieve their dreams. We partnered with TRACE because it is a globally recognized brand that gives the seal of recognition to many international artists. Airtel Trace Music Star is an opportunity to develop the African music industry by creating a platform for exposure for Africa’s music and musicians to the rest of the world,” Andre Beyers, Airtel Africa’s Chief Marketing Officer said.

“This competition demonstrates TRACE strong commitment towards Africa’s rising stars. We know for sure that the African continent has great-undiscovered music talents. With TRACE Music Star it has never been so easy to enter a music competition and possibly become the next big star,” said Olivier Laouchez, CEO of TRACE.

The grand finale will be held in March 2015. The partnership with TRACE Music Star will last three years.

Other prizes up for grabs in the competition include – cash prizes and mobile phones.

For more information visit: www.tracemusicstar.com / facebook:

The Maravi Post has over one billion views since its inception in December of 2009. Viewed in over 100 countries Follow US: Twitter @maravipost Facebook Page : maravipost Instagram: maravipost    
Maravi Post Reporter
Maravi Post Reporterhttps://www.maravipost.com/
Op-Ed Columnists, Opinion contributors and one submissions are posted under this Author. In our By-lines we still give Credit to the right Author. However we stand by all reports posted by Maravi Post Reporter.
RELATED ARTICLES

Most Popular

Recent Comments

The History of online Casinos – Agora Poker – hao029 on The History of online Casinos
Five factors that will determine #NigeriaDecides2023 - NEWSCABAL on Leadership Is Difficult Because Governance Is Very Stubborn, By Owei Lakemfa
Asal Usul Texas Holdem Poker – Agora Poker – hao029 on The Origins of Texas Holdem Poker
Malawi has asked Mike Tyson to be its cannabis ambassador - Techio on Malawi lawmaker Chomanika against Mike Tyson’s appointment as Cannabis Brand Ambassador over sex offence
Finley Mbella on Brand Chakwera leaks Part 1
Maria Eduarda Bernardo on The 2021 Guide to Trading Forex Online
Atsogo Kemso, Political Foot Soldier on Why MCP and UTM Alliance Will Fail
Em. Prof. Willem Van Cotthem - Ghent University, Belgium on Malawi army, National bank cover Chilumba barrack with trees
Christopher Murdock on Why dating older woman is dangerous?
Samantha The Hammer on Why dating older woman is dangerous?
Muhindo Isevahani on The Cold War Against TB Joshua
JCON/SCOAN/BKN(888/8885/8808) on The Cold War Against TB Joshua
Keen Observer on Jesse Kabwila, Then and Now
Francesco Sinibaldi on Advertising in 2020 and beyond
VICTORIA NAMENE FILLIPUS on Is TB Joshua not another religious fraudster?
Makaverie on