Rwanda Development Board (RDB) has challenged Kamageo – a UK-based representation agency – to increase tourism to Rwanda, by adopting their recently launched “Remarkable Rwanda” campaign.
Kamageo will be responsible for implementing a 9-month long marketing programme targeting would-be travellers from the UK, North America and central Europe.
Ambassador Yamina Karitanyi, Head of Tourism and Conservation, explained that “In recent years, Rwanda has seen a huge growth in tourism development, with new destinations, activities and accommodation options constantly increasing. Now is the time to encourage more international visitors to experience our remarkable country for themselves”.
Tim Henshall, Kamageo’s MD responded by saying that “Rwanda has long been famed for its incredible Mountain Gorilla encounters and whilst this will remain as a major thrust for increasing visitors numbers, we are equally keen to highlight the variety of other activities and attractions across the country. These combine to make Rwanda more than just a ‘gorilla express’, with discerning travellers wanting to see all of remarkable Rwanda”.
As well as Gorilla Trekking, other activities such as birding, primate-viewing, adventure, culture and history will all form part of the Rwanda story which will be highlighted to you over the coming months.