Blantyre: One of the telecommunication service providers in the country, the Malawi Telecommunications Limited (MTL) says it is satisfied with MTL Ndi Dhilu campaign as it is phasing out on April 30 this year, observing the move has restored the on-net culture amongst its customers which was slowly going down.
MTL Ndi Dhilu, a campaign which started in December, 2012 offers an opportunity to MTL customers to make MTL to MTL free calls from 8 pm to 6am on week days and free calls weekend long.
In an interview with the Malawi News Agency (Mana) the company’s Head of Marketing Chimwemwe Khonje said MTL Ndi Dhilu has constantly ensured that MTL customers are using the company’s mobile handsets to make free calls on their daily communications, a trend which was not there before.
“The ‘Ndi Dhilu’ campaign is solely aimed at continuously ensuring that we provide our customers with the best deals and that’s free calls and because of that, the campaign has indeed seen many of our customers talking to each other frequently using MTL mobile handsets.
“We have observed a massive reaction from both new and old customers appreciating the gesture of free calls because in some cases the free calls have even assisted them in emergency situations,” said Khonje.
However, Khonje could not shed more light on the number of mobile phones the company has sold out during the promotion, saying; “The main aim was not necessarily to sell new phones but to mostly encourage the culture of on-net (MTL to MTL) calls amongst our existing customers.”
He further explained that MTL does not have any immediate plans to extend the campaign to a later date.
Meanwhile, the communication service provider intends to introduce exciting promotions for its customers both for voice and internet services any time soon, according to Khonje.