Tag Archives: African youth

TECNO Powers AFCON 2025 with New Pan-African Campaign “Power Your Moment”

CASABLANCA, Morocco, 28 November 2025/African Media Agency (AMA) – TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025 , just unveiled its continent-wide 2025 campaign, “Power Your Moment”, celebrating the joy, passion, and defining triumphs that shape this iconic tournament. Built to highlight how TECNO’s cutting-edge AI ecosystem elevates every meaningful moment in the lives of young Africans, the brand is rolling out a dynamic lineup of creative, interactive, and culturally engaging experiences throughout AFCON 2025.

Leading the campaign is the debut of TECNO’s new musical brand film, also titled “Power Your Moment”, a vivid and vibrant narrative showcasing how the TECNO AI ecosystem fuels the pivotal moments of the young African’s everyday life. Amplifying this spirit is a standout collaboration with Afrobeats sensation Joeboy, TECNO Power Moment Featured Artist. His original soundtrack and cultural influence infuse the campaign with the unmistakable rhythm and energy of today’s African youth.

TECNO’s new brand campaign is rooted in a powerful insight: Africa’s young generation stands at a pivotal moment. They are ambitious, restless, and determined, a rising force refusing to be defined by limitations. They dream bigger, work harder, and demand tools that match their aspirations. Recognizing this unsettled energy and transforms it into momentum, TECNO now provides powerful cutting-edge AI product ecosystem and technology that doesn’t just keep up with their ambitions but propels them forward.

The heart of the new brand films tells how TECNO AI integrates naturally into the daily lives of these young changemakers through the brand’s ecosystem of products. The narrative unfolds through four key emotional territories such as Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. Each represents pivotal moments where intention transforms into action through TECNO AI features. From a Moroccan family enjoying a superior match experience with TECNO AI glasses and TECNO Slim, to a group of high-net-worth African leaders powering the younger generation of entrepreneurs; from a teenager studying more efficiently with TECNO AI support, and a group of young content creators leveling up their craft through TECNO AI-powered devices – every scene brings the theme to life through authentic yet epic moments. Together, they illustrate how Africans are harnessing technology with determination and passion to explore and build a brighter future.

“TECNO’s Power Your Moment manifesto speaks directly to the emotional core of this generation: their refusal to wait, their drive to prove themselves, and their belief that their time is now. TECNO AI and TECNO AI ecosystem doesn’t just enable, it powers the unstoppable momentum of Africa’s youth rising.” said, Jack Guo, General Manager of TECNO. 

From screen to street, TECNO is translating this message into tangible experiences across the continent. TECNO understands that inspiration is most powerful when paired with real interaction, which is why the brand is bringing its technology directly to young Africans. In AFCON host cities, TECNO will open Pop-Up Stores and Fan Zones where fans can explore the full ecosystem, smartphones, wearables, laptops, and AI-powered imaging, while celebrating the tournament. Retail experiences will showcase how TECNO AI supports real moments, from capturing match-day highlights to seamlessly shifting tasks between devices. Technology-themed AFCON viewing parties will turn football nights into shared, innovation-led experiences with enhanced joy. Online, AFCON-exclusive AI features will offer fans new tools to create, connect, and express their passion in ways that feel personal, creative, and authentic.

But TECNO’s commitment goes deeper than access—it’s about recognition and empowerment. As part of its AFCON 2025 campaign, TECNO is set to launch #PowerYourMoment – a Pan-African creator initiative celebrating creativity, culture, and personal aspiration across the continent. Running from November 28 to December 5, TECNO invites young creators to reinterpret four emotional themes -Moment of Glory, Joy, Rising, Creativity-through photos and videos featuring TECNO devices. 

A parallel TikTok LIVE challenge will take place from November 28 to December 11 , with a strong focus on Morocco, Algeria and Egypt, offering a dynamic stage for creators to express personal achievement, optimism, and creative identity. Joeboy’s dedicated brand TVC will serve as a unifying thread for participants.

Both initiatives will culminate in the selection of 60 top creators, who will be invited to Morocco during AFCON 2025 to attend the Opening Ceremony, explore TECNO’s Pop-Up Store, take part in an exhibition match with AFCON legends, and join TECNO GLORY NIGHT, an exclusive gala dinner alongside players, creators, and representatives of the brand.

With “Power Your Moment”, TECNO presents a campaign that bridges technology, culture, and individual aspiration at a pivotal moment for African football. As AFCON Morocco 2025 approaches, the brand aims to inspire people across the continent to seize every opportunity, share their stories, and embrace the potential of AI-enabled creativity. Through this campaign, TECNO affirms its commitment to uplifting a new generation to define their own journey, and truly power their moment.

Distributed by African Media Agency (AMA) on behalf of TECNO

About TECNO 

TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

Media Contact:

relationspresse@box-com.com

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How Gender-Inclusion in Higher Education can transform Africa’s Future

Meekness Lunga-Ayidu, Director Higher Education SSA, British Council, ‘on how African women can thrive within systems designed to advance opportunity and inclusion

CAPE TOWN, South Africa, 5 November 2025 -/African Media Agency(AMA)/- Although access to higher education has improved, Sub Saharan Africa still has the lowest enrolment rate globally with only 9-10% compared to the global average of over 40%. While we have made some progress, we are still lagging. 60% of the young people who are not in education, employment or training are women. In as much as women’s participation in early stage and informal entrepreneurship across SSA now equals or even exceeds that of men, men are significantly more likely to own an established and growth-oriented business. Young women face significant additional barriers when attempting to access education or enter the labour market. Between 8 million to 11 million African youth will enter the labour market every year in the coming decades. Yet, only about 3 million new formal wage jobs are created yearly. Informal and self employment are becoming the norm. Action from governments and the private sector is required to close the gap between the increase in the working-age population and lagging job growth.

At the 16th Quadrennial General Conference of the Association of African Universities (AAU) in Rabat this year, the British Council presented groundbreaking research in collaboration with the African Network for Internationalisation of Education (ANIE) titled ‘Higher Education Gender Analysis: Access to Employability and Entrepreneurship Opportunities’. The research exposes systemic barriers across Ghana, Kenya, Nigeria, and South Africa. The findings are sobering. Women in higher education still face discrimination, harassment, and exclusion from leadership positions. Gender policies, where they exist, remain poorly understood and rarely enforced. Female graduates face higher unemployment rates than their male counterparts, while socio-cultural norms continue to prioritise boys’ education, contributing to early marriages and dropouts.

The insights highlight the systemic challenges to advancing higher-education gender-responsive reforms in the four main countries, and chart a roadmap for higher education institutions, policymakers, funders, and partners to bridge persistent inequalities and develop enabling systems that could unlock sustainable gender inclusion in higher education. For example, entrepreneurship holds enormous promise for empowerment, yet a lack of start-up capital and support structures remains. By introducing post-graduation accelerator programmes that incorporate entrepreneurship training and seed funding for women, a challenge like this can be transformed into an opportunity for inclusive growth. This demonstrates the urgent need for systemic reforms that will drive innovation, employability, and inclusive growth, and achieve true gender equity in higher education.

The two proven models include programmes such as Innovation for African Universities (IAU) and Gender Equality Partnership grants that form part of the British Council Going Global Partnerships programme. These programmes offer scalable, evidence-based models that other institutions and development partners can replicate or adapt. Through multi-country initiatives, the IAU co-designs and implements projects that equip graduates, especially women, with market-relevant entrepreneurial skills and mindsets. Its approach blends industry-academia collaboration, start-up mentorship, and enterprise-focused curricula. By embedding gender-responsive teaching, strengthening institutional support for female entrepreneurs, and improving access to funding and networks, the IAU shows how higher education can drive economic transformation and support female students.

Gender Equality Partnerships grants foster cross-border collaboration by funding joint research, institutional partnerships, and policy dialogue that centre gender equity as a core value. Together, these initiatives form a practical, evidence-based blueprint for gender parity, turning research into action and offering adaptable frameworks that universities across Africa can implement.

The ‘Higher education gender analysis’ was commissioned under the latter programme, reflecting a clear commitment to embedding gender equity across all higher education initiatives. The study applied the Accountability for Gender Equality in Education (AGEE) framework to ensure its outcomes were evidence-based and intersectional analysis, addressing not only gender but also how it interacts with class, ethnicity, and geography. AGEE is a UNESCO-developed model that helps governments and institutions identify, monitor, and address gender inequalities in education through data-driven analysis, policy reform, and institutional accountability mechanisms.

And the evidence is clear. Systemic change is required and must be driven by three priorities: gender reforms that include robust anti-harassment procedures, gender-responsive policies and gender-sensitive student support services, such as childcare and flexible learning, amongst others; policy reforms that prioritise gender equity in higher education with affirmative action in admissions and faculty recruitment, targeted scholarships, and funding for female students and entrepreneurs; and higher education transformation that invests in digital skills and infrastructure and integrates entrepreneurship education across disciplines.

Higher education is more than access, it is a powerful lever for innovation, job creation, and economic transformation opportunities across sub-Saharan Africa. When business community including universities, governments, funders, and industry partners collectively take action to address gender disparities in higher education, we create a multiplier effect where women gain entrepreneurial skills, secure funding, access mentorship, and break cycles of inequality that have persisted for generations. The economic and social returns extend far beyond individual success stories to shape resilient, innovative societies.

A call for partnership depends on Africa’s future to unleashing the full potential of its people and now this is the moment for universities, governments, and industry partners to act decisively and scale proven models like the Innovation for African Universities and Going Global Partnerships to embed gender equity in policy and practice, and to champion women as the architects of Africa’s next chapter of growth. We cannot afford to leave half our talent behind. The British Council invites education leaders, policymakers, and funders to collaborate on systemic change that transforms access into empowerment and ambition into opportunity. This is the moment to champion women as the architects of Africa’s next chapter of growth based on proven models and frameworks with compelling evidence. Join the British Council in making gender-responsive higher education a reality across the continent.

Distributed by African Media Agency (AMA) on behalf of ENAMEN Consulting

About the British Council

The British Council builds connections, understanding, and trust between people in the UK and other countries through arts and culture, education, and the English language.

We work in two ways – directly with individuals to transform their lives and with governments and partners to make a bigger difference for the longer term, creating benefits for millions of people all over the world.

We help young people gain the skills, confidence, and connections they are looking for to realise their potential. We support youth to learn English, get a high-quality education, and gain internationally recognized qualifications. Our work in arts and culture stimulates creative expression and nurtures creative enterprise.

We are on the ground in over 20 African countries and deliver impact working with local institutions and partners.

Follow Meekness Lunga-Ayidu:

🔗 LinkedIn | 𝕏 (Twitter)

Sources: 

Media Contact:

Nteseng Ngwenya

nmn@enamenconsulting.com

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World Robot Olympiad Expands in Africa, Empowering Youth Through Robotics and Innovation

56 students were introduced to robotics (including 20 students with special needs), at the Robotics Bootcamp in July 2025, in preparation for the WRO Tanzania national finals on 3 October 2025

Singapore 14 October 2025-/African Media Agency(AMA)/- The World Robot Olympiad™ (WRO), one of the world’s largest robotics competitions, has expanded significantly across Africa. From just 5 countries in 2020, WRO is now active in 14 countries with more than 40,000 young participants in the 2025 season. Over 2,000 teachers have been trained, with strong backing from the likes of Google, the United Nations Economic Commission for Africa (UNECA) and WRO’s own strategic partners. Together they are equipping young Africans with future-ready skills in coding, engineering, and AI.

Each year, WRO® challenges students worldwide to design and build robots to solve real-world problems. This year’s theme, “The Future of Robots,” has sparked bootcamps and workshops across Africa, introducing robotics to hundreds of students, including those from underserved and special needs communities. National champions will represent their countries at the WRO International Final in Singapore this November, joining teams from more than 90 nations.

Innovation with social impact

African youth typically approach innovation with a strong sense of community, often prioritising social impact over profit to address real-world challenges. Team FutureSight, winners of the National Senior Category Championship in Zimbabwe, developed an AI-powered voice assistant for the blind. Their solution supports visually impaired users with daily tasks and is being adapted to local languages to improve accessibility.

In South Africa, Karabo Rithuri’s journey shows how WRO builds skills, confidence, and community impact that lasts far beyond competitions: She joined a pilot programme at 13, and went on to represent her country at the WRO International Final in Malaysia. The experience gave her confidence and inspired her to give back, so when robotics was discontinued at her school, Karabo set up her own club with support from local sponsors. Today she holds degrees in Finance and IT, serves as a WRO judge, and mentors township students.

“WRO gave me a voice, and now I want to help make things even better for the next generation,” said Karabo Rithuri.

Mr Claus Ditlev Christensen, Secretary General, WRO, said: “WRO’s expansion into Africa is an important milestone in our mission to inspire young people through robotics and STEM. We are proud to see African students not only building technical skills but also developing solutions that address real needs in their communities.”

With Africa’s growing youth population and innovation agenda, WRO provides a vital platform for skills development, international exchange, and community-driven innovation. Initiatives such as WRO Learn and the Future Innovators Project are expanding access to robotics education – empowering young people to collaborate, solve problems, and become tomorrow’s changemakers.

Distributed by African Media Agency (AMA) on behalf of World Robot Olympiad

For media enquiries and interviews with Karabo Rithuri or Team FutureSight, please contact:

Nurul Rasheed (Ms)

APRW (on behalf of WRO)

Tel: +65 9474 6733

Email:nurul@aprw.asia

Aye Mya Mya Toe (Ms)

APRW (on behalf of WRO)

Tel: +65 9237 4813

Email:mya@aprw.asia

Elzaan Rohde (Ms)

Semaphore Communications 

(on behalf of APRW)

Tel: +27 83 256 1493

Email:elzaan@semaphore.co.za

About the World Robot Olympiad Association

World Robot Olympiad™ Association (WRO®) is a global non-profit that empowers over 100,000 young people across more than 100 countries through hands-on robotics challenges. The competition helps students develop creative problem-solving skills while fostering international collaboration and STEM leadership. Find out more: wro-association.org/.

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New Podcast ‘Future of Africa’ Amplifies the Voices of African Youth Re-shaping Our World

Launched by the African Union Youth Envoy, the United Nations Foundation, and The Elders in collaboration with The Global Dispatches Podcast. 

NEW YORK, USA 12 August 2025 -/African Media Agency (AMA)/-The United Nations Foundation today announced the launch of Future of Africa, a new podcast series that amplifies young African voices in global policy conversations. Future of Africa is co-hosted by the African Union Youth Envoy, the UN Foundation and The Elders, in collaboration with the Global Dispatches Podcast.

This limited-series podcast, presented by Kenyan media personality Adelle Onyango alongside Mark Leon Goldberg, brings together young changemakers and global leaders, exploring the global challenges and opportunities shaping the world today — and Africa tomorrow.

Through a mix of personal storytelling and policy dialogue, the podcast tackles issues ranging from climate justice and financing for development to trust in democratic institutions and the future of education. As multilateralism faces a crisis of trust and relevance, Future of Africa offers a fresh model. By platforming conversations between global leaders and young African changemakers, the series explores how human stories can disrupt conventional thinking, build empathy across borders, and forge shared purpose around urgent global challenges.

“As the world’s youngest continent, Africa holds the key to shaping the global future,” said Harshani Dharmadasa, Senior Director at the UN Foundation“The Future of Africa podcast elevates the bold ideas, lived experiences, and leadership of young Africans already driving change from the grassroots to global platforms.”

The podcast is a signature output of the Panel of the Future, an initiative of the African Union Youth Envoy that convenes young leaders advocating for inclusive, youth-centered policymaking. Each episode pairs these emerging voices with statespeople and global policy experts in unscripted, intergenerational conversations designed to share innovative ideas and practical solutions with listeners.

“I’ve seen powerful ideas buried in reports that many people will never read. This podcast is about amplifying the voices of young Africans who are building a new future for our continent and the world,” said Chido Mpemba, Advisor to the African Union Commission Chairperson. “This series is a reminder that stories, especially when led by young people, can humanize global challenges, challenge outdated assumptions, and help reimagine how international cooperation works for the next generation.”

This podcast brings young people’s energy into direct dialogue with the institutions shaping our continent and our world. Guests include:

  • Juan Manuel Santos, former President of Colombia, Nobel Peace Prize laureate
  • Chido Mpemba, formerly the African Union’s Special Youth Envoy and currently the Advisor to the African Union Commission Chairperson focused on Women, Gender and Youth
  • Minister Serigne Mbaye Thiam, Chair of the Global Partnership for Education (GPE) and Minister of Education of Senegal 
  • Ms. Tina Muparadzi, Executive Director for the Education and Transitions programming platform at Mastercard Foundation’s Education, Learning & Youth Livelihood Team 
  • Ms. Graça Machel, First Education Minister of Mozambique, Co-founder of the Elders

For the full episode lineup, visit unfoundation.org/FutureOfAfrica

Season 1: Spotlight on Africa’s Global Voice

Launching on International Youth Day, August 12, 2025, the first season of Future of Africa features seven episodes:

1. Africa’s Role on the Global Stage (Aug 12)

A high-level conversation on Africa’s growing diplomatic power, inclusive governance, and how a new generation is shaping international relations.

2. Climate, Peace and Security Nexus (Aug 19)

Exploring how climate stress fuels insecurity — and how Indigenous knowledge, diplomacy, and gender equity can drive peace.

3. Global Partnerships and Delivering on Finance (Aug 26)

What does meaningful financing for Africa look like after the Fourth International Conference on Financing for Development? These guests unpack real commitments, youth agency, and equitable global finance.

4. The Trust Deficit (Sep 2)

Addressing the erosion of trust in governance, this episode highlights how inclusive leadership, electoral integrity, and youth-led civic renewal are essential to rebuilding trust.

5. Educating the Next Generation (Sep 9)

From school systems to startups, this episode examines how Africa can equip young people with the skills needed to shape the future economy.

6. Women on the Rise (Sep 16)

In honor of Beijing+30, this episode celebrates women and girls leading change, and explores policy and investment as tools to unlock their full potential.

7. Vaccines, Progress, Potential (Sep 18)

This episode highlights how vaccines have transformed public health in Africa and what’s next for regional manufacturing, equity, and youth leadership in immunization.

Distributed by African Media Agency (AMA) on behalf of United Nations Foundation.

About the Podcast

Co-created by the African Union Youth Envoy and the United Nations Foundation, and produced in collaboration with The Elders and Global Dispatches, Future of Africa is a new model for intergenerational, intercontinental dialogue. It translates complex policy issues into accessible, story-driven formats that resonate with youth audiences while informing global decision-makers.

The podcast will be available on Spotify, Apple Podcasts, and other major streaming platforms. 

About the Partners

The African Union Office of the Youth Envoy (AU-OYE) works to promote, empower, and engage youth in the continent’s development through leadership, policy, and advocacy. The Panel of the Future is one of its flagship initiatives to embed youth voices in Africa’s multilateral future.

The United Nations Foundation has built novel innovations and partnerships to support the United Nations and help solve global problems at scale for over 25 years. As an independent charitable organization, the Foundation was created to work closely with the United Nations to address humanity’s greatest challenges and drive global progress. 

The Elders is an independent international non‑governmental organisation founded by Nelson Mandela in 2007. Comprising former heads of state, Nobel laureates, and human rights champions, they use their collective integrity, global standing, and moral courage to address the planet’s most urgent crises, free from national or political constraints

Global Dispatches Podcast is a long-running, award-winning international affairs show hosted by journalist Mark Leon Goldberg. With a global audience of diplomats, policymakers, and engaged citizens, it explores trends and ideas shaping the world.

Media Contact:

Amy Minnie

African Media Agency (AMA)

Amy@africanmediaagency.com

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Africa’s youngest leader divides opinion over Russia ties

As news emerged this week about hundreds of Burkina Faso citizens killed separately by both jihadi groups and government forces, images of Burkina Faso’s junta leader Capt. Ibrahim Traore were plastered over Russian state media speaking about pan-Africanism and liberating the minds of the continent’s youths.

Traore, who was in Moscow for the 80th anniversary of the defeat of Nazi Germany in World War II, is Africa’s youngest leader at 37, a strong appeal for the continent’s young population that is used to much older leaders.

Since coming to power in September 2022 after the country’s second coup that year, he has dwelt on a rhetoric of self-reliance and independence from the West, particularly former colonial ruler France — a message that often resonates with young Africans and the diaspora.

Why is Traore trending

The latest Traore frenzy reached a new peak late April with a solidarity march in the country’s capital, Ouagadougou, following an alleged coup attempt and comments by Gen. Michael Langley, the head of U.S. military in Africa, accusing the Burkina Faso leader of misusing the country’s gold reserves.

Following the 2022 coup that brought him to power, Traore promised to end the country’s decadeslong deadly security crisis and leverage its rich mineral resources for the benefit of its 24 million citizens.

Alongside the coup-hit nations of Niger and Mali, Burkina Faso has since severed ties with the regional bloc of ECOWAS — criticized by many young Africans as representing the interest of leaders and not the citizens — as well as longstanding Western allies such as France, whose military provided security support to the government for many years to help its security crisis.

Analysts and locals suggest that these factors, combined with his youth, have contributed to Traore’s appeal among young Africans.

“There is a growing consciousness among African youth at home and abroad that they need to do something about the continent’s lack of progress,” said Richard Alandu, a Ghanaian living near the border with Burkina Faso. “It appears Traore has become the face of that consciousness.”

How has Traore fared as Burkina Faso’s junta leader

The security crisis that Traore vowed to resolve has worsened instead, slowing the country’s overall economic development and preventing most citizens from benefiting from its mineral wealth, according to analysts and researchers’ data.

“There has been no real progress on the ground” in Burkina Faso, said Gbara Awanen, a professor of international relations and security studies at Nigeria’s Baze University, who specializes in West Africa. “A lot of it is just sleek propaganda.”

Data from the U.S.-based Armed Conflict Location & Event Data Project, or ACLED, shows that while 2,894 people were killed by both government and armed groups during the year before the 2022 coup, the number has more than doubled to at least 7,200 in the last year.

Analysts say the attacks have worsened to the point that Ouagadougou is now increasingly threatened, with more than 60% of the country outside of government control. At least 2.1 million people have lost their homes as a result of the violence, and almost 6.5 million need humanitarian aid to survive, conservative estimates show.

Propaganda rhythms

Babacar Ndiaye, a senior fellow at the Senegal-based Timbuktu Institute for Peace Studies, attributes the current frenzy surrounding Traore primarily to his popularity — and Russia-driven propaganda

Despite Burkina Faso’s worsening security crisis, Traore still has “so much resonance and interest simply because of propaganda,” Ndiaye said. “In Africa, there is deep frustration with the traditional leadership, so there is polarized anger towards a scapegoat that is the west.”

West Africa, meanwhile, has a history of young men seizing power as exemplified by John Jerry Rawlings in Ghana, Samuel Doe in Liberia and Thomas Sankara in Burkina Faso, all in the 1980s. That history, placed against the perceived failure of Western-style democracy in Africa, has helped to create conditions for idolizing the likes of Traore.

Still, allegations of propaganda do not adequately explain the excitement that has built up around Africa’s youngest ruler, according to Chidi Odinkalu, an Africa analyst and professor at Tufts University.

“Traore articulates a revolutionary message that is appealing to a young population frustrated by the thievery of what passes for ‘democracy’ in their own countries,” said Odinkalu.

Source: Africanews