LILONGWE-(MaraviPost)-Airtel Money Malawi has officially launched “Tola” a nationwide customer promotion that will reward customers with over MK600 million in cash prizes, giveaways, and exciting instant rewards over the next three months.
The promotion has been launched to thank customers for their continued trust and loyalty to Airtel Money as the country’s leading mobile money service provider and to also encourage greater use of secure and convenient digital financial services across Malawi.
Through the promotion, Customers stand a chance to win life-changing cash prizes, including MK50 million grand prize, weekly cash rewards, and various consolation prizes such as branded T-shirts, caps and other giveaways.
Speaking on the campaign, Airtel Malawi Marketing Director, Joshua Sichinga, described the promotion as one of the company’s greatest customer reward initiatives aimed at deepening customer engagement and enhancing the overall customer experience.
“We wanted to create a campaign that genuinely excites and rewards our customers for using Airtel Money in their daily lives.
“Tola’ is designed to encourage more customers to transact digitally while giving them meaningful opportunities to win cash and other rewards instantly throughout the promotion period,” said Sichinga.
Airtel Money Malawi Head of Marketing, Virginia Jere said the promotion reflects Airtel Money’s commitment to rewarding customers while expanding access to digital financial services.
“At Airtel Money, our customers remain at the centre of everything we do. ‘Tola promotion is our way of appreciating the trust and loyalty Malawians continue to place in us every day.
“Beyond rewarding customers, the campaign is also about encouraging greater adoption of safe, accessible, and convenient digital financial services that support financial inclusion and economic participation across the country, said Jere.
The launch was witnessed by representatives from the Malawi Gaming and Lotteries Authority (MAGLA), which is overseeing the promotion to ensure fairness and transparency.
MAGLA Director General, Muchanakhwaye Mpuluka, commended Airtel Money for conducting a compliant and transparent promotion that prioritizes customer protection.
“MAGLA is pleased to support initiatives that are conducted responsibly and in accordance with regulatory requirements.
“We encourage all participants to remain vigilant and only engage through official Airtel Money communication channels to avoid scams and fraudulent activities,” said Mpuluka.
Through Tola promotion, customers across Malawi stand a chance to win exciting cash prizes throughout the promotion period as outlined below including: weekly Rewards: MK5 million cash prizes to 3 winners, MK50,000 cash prizes to 300 winners.
Therefore the grand prize at the end of the promotion, one lucky customer will walk away with the ultimate grand prize of MK50 million Cash.
About to win in the promotion:
The “Tola” promotion gives customers the opportunity to win simply by transacting using Airtel Money services through *211# or MyAirtel App.
Customers automatically qualify for promotion when they:
1. Send money (Person to Person money transfers) from MK5,000
2. Pay bills (Goods, services and utilities) from MK5,000.
3.Purchase airtime or data bundles from MK500, 1 transaction is equal to 1 entry when transacting via *211# shortcode
1 transaction is equal to 2 entries when transacting via MyAirtel App and earns customers additional Spin & Win daily cash and data rewards throughout the promotion period.
Every qualifying transaction earns customers an entry into the weekly raffle draw, increasing their chances of winning throughout the campaign period.
More Transactions Mean More Chances to Win
Winners will ONLY be contacted through Airtel line +265121 on call or SMS and Airtel/Airtel Money official digital platforms with Sender ID AirtelMoney or AirtelTOLA.
Tola promotion will run for three months, from 13 May 2026 to 12 August 2026.
Airtel Money has emphasized that the promotion will be conducted with the highest levels of transparency and security to protect customers from fraud and scams.
Tola promotion is part of Airtel Money’s broader commitment to accelerating digital financial inclusion and encouraging customers to embrace secure, cashless, and convenient financial services.
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