By Jones Gadama
A recent survey conducted by the Institute of Public Opinion and Research (IPOR) has revealed that Malawians are increasingly skeptical of politically affiliated sources when it comes to seeking credible information about the 2025 general elections.
According to the findings, social media, ruling party officials, and opposition politicians are the least trusted sources of information, with only a small percentage of respondents expressing confidence in these sources.
Instead, Malawians are turning to more trusted sources for election-related information.
According to the survey, family members are the most trusted source, with 79% of respondents indicating that they rely on their loved ones for credible information. Religious leaders and civil society organizations are also highly trusted, with 76% and 73% of respondents, respectively, expressing confidence in these sources.
The Malawi Electoral Commission (MEC) is also a trusted source, with 71% of respondents indicating that they have faith in the commission’s ability to provide accurate and unbiased information.
The private media earned a trust rating of 68%, while the state broadcaster was trusted by 66% of respondents.
Professor Michael Chasukwa of IPOR notes that the findings reflect a growing skepticism toward politically affiliated sources and highlight the need for more effort to strengthen electoral integrity. “The data shows that Malawians are increasingly looking for credible sources of information, and it’s up to us to ensure that these sources are reliable and trustworthy,” he said.
The survey’s findings have significant implications for the 2025 general elections. As the country heads toward the polls, it’s essential that voters have access to accurate and unbiased information.
The MEC, civil society organizations, and other trusted sources will play a critical role in providing voters with the information they need to make informed decisions.
In the lead-up to the elections, it’s crucial that stakeholders prioritize transparency, accountability, and credibility.
By doing so, Malawians can have faith in the electoral process and ensure that their voices are heard.
