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Umodzi Consulting calls government agencies, NGOs to embrace esoko usage for Advertising

The use of “Esoko” an electronic way of marketing products through the mobile is proved to be a viable model of reaching many with unbeatable returns.

 

Launched in 2008 as a simple price discovery tool with offices in Ghana and Kenya, Esoko has evolved to become the leading information service for agriculture and passionately to raise farmers’ income in Africa.

 

 

In 2012, Malawi adapted Esoko through Umodzi Consulting, a management firm which provides a range of business development services for Small Medium Enterprises (SMEs) was commissioned as a partner of Esoko Networks Limited of Ghana.

 

Since then Umodzi Consulting has been providing subscriptions, field deployment services, trainings and technical support for Esoko as a service to organizations and individuals in Malawi.

 

Some of country’s agricultural institutions including Land O’ Lakes, Concern Worldwide, Agriculture Ministry-department of extension services, SFFRFM and ADMARC adapted the technology which has made impressive impacts in their information dissemination to farmers on various programs.

 

In instances where Esoko is being in private business networks there have been tremendous impacts on development of market share through education, tracking field activities and compliance, driving sales through SMS promotion and establishing loyalty through value added services.

 

Sara Maunda, a groundnut farmer in the central district of Kasungu testified to The Maravi Post on how Esoko usage helped her to get better prices for the crop which generated much proceeds.

 

“I would have sold groundnuts to him if it weren’t for the fact that I knew what the price was in Lilongwe through the message I got from Esoko which later better market was provided on this technology of sharing information”, testifies Maunda.

 

Speaking in an inclusive interview with The Maravi Post after Umodzi Consulting held its annual Malawi Esoko conference in the capital Lilongwe on September 24, 2015 Frank Mkumba, the firms’ reseller echoed on the viability of Esoko usage saying evidence was rife that most huge returns have been registered due to this model of communication.

 

“Esoko a tool or system that addresses communication problems between individuals, or parties with a defined messages to a particular group of people such that its usage has helped farmers to get right extension services information on how to manage their crops for better markets after harvesting.

 

“Although language has been the challenge as most farmers don’t like message, we are currently developing an audio model of communication which will attached with airtime for farmers to respond quickly. In addition to that, the establishment of Esoko center is under way in major cities of the country for farmers to have their own resource centre on cultivation of crops for better markets and management messages.

 

“When government agencies, NGOs want to use the innovation, they require contacting us-Umodzi consulting for an annual subscription and the buying of credit then they undergo special trainings on how to use the technology.

 

“Thus, I have strong evidence on how beneficial Esoko is. Currently, the ministry of agriculture is using the innovation SMS polling to monitor and track delivery of fertilizer from warehouses to deposit.

 

It’s really working. Reporting is now hours not days-and there’s more transparency in the system”, assures Mkumba.

Maravi Post Reporter
Maravi Post Reporterhttps://www.maravipost.com/
Op-Ed Columnists, Opinion contributors and one submissions are posted under this Author. In our By-lines we still give Credit to the right Author. However we stand by all reports posted by Maravi Post Reporter.
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