The mobile revolution in Malawi continues to pick up speed, with more and more mobile service providers creating accessible routes for the population to pocket a smartphone. As a result, mobile penetration across Malawi has increased drastically over the last couple of years alone. Per the World Bank, the rate sat at 43.7 per cent in 2020. By the end of 2021, that rate had increased to 60 per cent. This has also helped buoy the internet-using population from eight per cent in 2018 to 24 per cent in 2021.
With more and more people getting online and doing so through the convenience of smartphones, mobile looks to quickly become a key platform for business. As has been seen in several other nations around the world, when mobile and internet adoption rises, the businesses that adopt particularly mobile early tend to move ahead of the rest. Seeing as TNM has now launched its own 5G network, as we report here https://www.maravipost.com/tnm-brings-5g-network-to-malawi/, it’s clear that the influence of mobile will only continue to grow.
One industry that mastered the mobile space years ago was that of iGaming. Initially specialising in video-style RNG games like slots for desktops, it didn’t take long for developers to see the opportunity being presented by mobile accessibility. Now, casino apps are loaded with all of the same games as their website offerings while also enhancing the experience through key mobile compatibility instalments. This is how iGaming platforms have shown the way for business mobile adoption and some top tips for moving to mobile.
Online casinos showcasing how to work mobile
Online casinos always faced a difficult task moving to mobile due to how their offerings work. It wouldn’t be a simple case of resizing and rearranging websites to be more user-friendly on the small screen. Instead, all of the click-play games had to be converted to both the size of mobile screens and the touch-screen controls. As is explained by https://casinodaysindia.com/app/, it’s clear that providers achieved this feat and then some. Now, playing classic table games and the latest live casino games is easy and convenient via smartphones.
Apps quickly became the go-to way to offer mobile casino gaming as having an app installed allows customer more personalisation options and platforms to keep their customers more engaged, such as through notifications on personalised offers. As the way mobile app stores, like Google’s Play Store, operate differently between markets, platforms like Casino Days pivoted to host a download of their app in .apk form. This way, anyone can download the app and play an even more mobile-optimised selection of games from Ezuigi, Evolution Gaming, Bombay, and more.
Lessons to learn from iGaming’s mobile success
The first lesson to learn from the success of iGaming on mobile platforms is to increase accessibility and convenience as much as possible. As detailed above, the leading providers offer ever-convenient apps in the form of an .apk download from their own sites. This way, anyone who can’t find the app on an app store or perhaps doesn’t want to use the app store can still get the site’s tile on their smartphone for personalised, quick, and easy gaming on the go.
Next, you need to consider the main elements of use along with how that plays into navigation, as detailed at https://www.forbes.com/sites/forbestechcouncil/. Boot up an iGaming app and, unless you have to log in first, you’ll almost certainly land on the Top Games page with offers prominent posted on the top banner. These are the two elements that players will invariably be looking to utilise, so having them available immediately or just a quick scroll away can make a huge difference. Remember, convenience is king.
Along with doubling down on the convenience and accessibility of the mobile offering, businesses should also consider how heavy each page should be and, thus, how quickly it loads and runs. The range in power of smartphones is quite significant, so making an app that can run on lower-power devices can make a big difference. If not, an alternative path is to have a “lite” app.
Mobile will increasingly become the first port-of-call for customers across Malawi, so it’s important for businesses to get in on the game early, just as the top iGaming businesses did years ago.
