? Launches two new products
? Over 7,000 viewers tuned in
? 350 + shares of the event
? 1,000 + downloads of the My Airtel Mobile App overnight

Airtel Malawi’s Head of Data and Devices Masiye Mazaza who, together with renowned host Joy Nathu


LILONGWE-(MaraviPost)-Last week Friday, May 15, brought in a paradigm shift in the mobile telco industry as leading mobile network, Airtel Malawi Plc successfully launched two new products, My Airtel Mobile App and ‘Katswiri’ Community Champion, innovatively through a Live Party event that was streamed on its official Airtel Malawi Facebook page.

With an exciting offer of free 2gb bundle which was given to lucky viewers who created a watch party of more than 10 people of the live-streamed party, the highly interactive event hosted by renowned radio personality Joy Nathu and popular VJ Ice garnered over 7,000 viewers and over 350 shares.

Speaking on the sidelines, Airtel Managing Director Charles Kamoto expressed his excitement with the event stating that the main aim of the Live Party was to engagewith the brand’s 270,000 followers on it’s Facebook page.

“The Airtel Live Party was our way of leveraging digital technology and revolutionizing the way we engage and interact with our customers and also launch our products, ensuring that we don’t lose touch with them throughout this social distancing period.’ Kamoto explains.

“We are very pleased with how the event was patronized. Our aim was to engage with our customers and encourage downloads of our revamped My Airtel Mobile App and also announce ‘Katswiri’ Community Champion which will reward 4% airtime back to prepaid customers who buy airtime for others via the mobile app or Airtel Money. And so the fact that the 1-hour Live
2 Party show garnered over 1,000 downloads of the My Airtel Mobile App surpassed all our expectations,” Kamoto further adds.

The Airtel Live Party also featured Head of Data and Devices Masiye Mazaza who, together with renowned host Joy Nathu, took viewers through the two products, including a Q&A segment addressing various queries and comments.

The Airtel Live Party, ‘Katswiri‘ community champion initiative, and the My Airtel Mobile App are part of Airtel Malawi’s various initiatives aimed at keeping customers connected through the use of more digital platforms and transactions in the wake of social distancing and the economic impact of the COVID-19 pandemic.

Other initiatives by the industry leader have been the zero-rating of Airtel Money person to person transactions; The zero-rating of online education sites: www.education.gov and www.khanacademy.org, health sites: www.covid19.health.gov.mw www.who.int and
www.ncov2019.live and toll-free platforms: 54747 and *929#

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